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Consider Los Angeles Production Companies for Your First Video

Consider Los Angeles Production Companies for Your First Video

Social media influencers are known to produce and post their videos online almost every day. It looks easy, but what does it really take to produce a quality commercial video. Most of the social media icons are located in Los Angeles. This is probably the reason why there are a lot of Los Angeles production companies in this area.

To produce a video, you will need a storyline, content, and targeted audience who will watch your video. You can also reach out to professionals who can help you produce your videos.

Step 1: Create Your Storyline and Add Content

Even before you start working on your video (or soon to be viral), you probably have drafted the story in your mind. This is good except that with a lot of information your brain is processing, you might forget it. So make sure you put it in writing before that happens.  This step basically answers the question what is the video all about. It also includes script, actors, and scene.

Start with your storyline, and fill it in with details. Don’t forget to proofread, or have someone do it for you to make sure that it’s not too much and not too little.

Step 2: Know Your Targeted Audience

After you have completed your storyline and content, you must know who your targeted audiences are. According to most Los Angeles production companies, just like songs, audiences fall in different genres or categories as well. You would not want to produce a matured video and show it to young audiences. The same principle applies to videos that do not appeal to adults because it is for children or kids.

Step 3: Hire a Professional Production Company

So you’ve got your storyline, content, and targeted audience figured out, but you’re still struggling to put them all together to produce an amazing video. Then it might be time to consider getting help from professionals. Los Angeles production companies consist of big and small names in the industry. Their experience will make sure that the story and content that you worked hard for will reach the right audiences.

Producing a video is very much doable. Clickplayfilms is one of Los Angeles production companies, but they give an edge by living up to their mission. They leave lasting impressions to the audiences even after they click play. The quality of their work in commercial projects is reflected in their portfolios.

Paper Chase

More than ever, printed media outlets are turning to digital production to dispense news. With facets such as Facebook, Twitter, and Reddit, classic paper media is quickly becoming obsolete. Consumers want information at the speed of light and won’t wait for tomorrow’s headlines to get their fix. When a bomb explodes in New York, millions of people check their phones and hit the internet to get the up-to-the-minute details of what occurred. Viewers can turn on their televisions, but are now able to hit “go” on their browsers and stream live feeds from war torn villages or hurricane stricken neighborhoods as disasters happen. This immediacy is pushing print into antiquation among communication media and sending traditional journalists chasing jobs now going to digital journalists and “bloggers.”

Paper media has lost its footing in the race against technology. With information readily available, many find it more time consuming to utilize physical print than to merely click a button and have everything at their fingertips. News outlets like The New York Times and The Wall Street Journal have all steered their material online to give technologically inclined readers a mobile option, preventing subscriber numbers from plummeting. Some publishers have attempted to maintain their traditional format but found that without a digital interface, sales have fallen so low that no choice was left but to lay off staffers or shut down completely. Such was the case with USA Today’s printed format in 2015. The then 33 year old printed news publisher had to offer buyouts to over 90 veteran employees and cease print on its weekend edition due to budget cuts related to low sales and the rise of digital media. This led to a revitalization of their website USAToday.com, originally launched in 1995 with moderate traffic. After refocusing its content toward digital material, traffic increased significantly. In June 2016, the site reported nearly 88.3 million visitors and 870 million page views.

Websites such as BuzzFeed and Huffington Post have made their journalistic name via digital video and digital print media respectively. These online content giants are leading the march out of the “Dark Ages” of traditional print and into the “Golden Age” of easy access information. The public wants news now and media outlets are answering the call. Both print and television companies have made bold endeavors to capture online audiences with energetic, contemporary material. For staffers of more familiar publishers like TheBostonGlobe.com and WashingtonPost.com, there is a more daunting task of maintaining journalistic integrity built on the foundation of traditional media, while adapting to the lightning fast speed with which stories must be put out for public consumption. While these reporters tread a fine line documenting events, information distribution among bloggers and digital journalists allows more leeway with content accuracy. This gives way to the slow eradication of formal print. When one can simply hit edit or delete to correct an error in an instant, the idea of paper publishing seems less cost effective in an age of global technological innovation.

Catching the Buzz: Buzzfeed Content Takes Internet by Storm

Social media information sharing has a new leader, BuzzFeed.com. Originally started in 2006 as a kind of “Cliffs Notes” for online content, Buzzfeed has quickly launched itself into the spotlight with engaging and share-worthy media like: Listicle, quizzes, and DIYs. Today, the information sharing giant now includes 700+ pieces of content in over 25 categories. The site now incorporates investigative journalism, current event analysis, as well as the items trending the most on the internet. Buzzfeed recently reported that the majority (over 75%) of its content comes from off-site entities: 50% from Snapchat, 27% from Facebook, and 14% from YouTube views.

According to Tubular data, 5 out of the top 20 most watched videos on the internet are Buzzfeed articles. This data also revealed that while the brand has more views on YouTube, Buzzfeed’s Facebook engagement is much higher. The site has also reported that only 5% of videos streamed are from Buzzfeed itself. The majority of the combined video content from the brand has been uploaded to YouTube (46%) versus uploaded to Facebook (37%) or other platforms such as Vine or Instagram (17%). The viewership on YouTube is unsurprisingly higher at 8.2 billion (53%) versus 6.8 billion (45%) from Facebook. Facebook, however, accounts for 61% of all shares, likes and comments in comparison to the 38% from YouTube. Videos like “Cookie Dough Dip” and “Banana Nutella Sushi” were among the highest ranked for engagement.

Last year, under the umbrella of Buzzfeed Motion Pictures, there were an estimated 2,760 videos uploaded to YouTube (about 53/week) that generated the combined 6.5 billion views. Buzzfeed also uploaded around 3,103 videos to Facebook last year (about 60/week), a 122% increase to the social media network. This increase is higher than the average all-time upload rate from the previous year. With Facebook playing such a dynamic part in the success of the Buzzfeed brand, President of Buzzfeed Motion Pictures has stated, “Facebook’s decision to lean into auto-play has really fundamentally changed the way we think about the first five seconds of content.” With the rapid-fire scrolling used on many social media platforms, viewers need to be engaged immediately. This has made eye-catching visuals key in grabbing audiences and keeping them interested enough to hit “share.”

Buzzfeed has been social-sharing focused from its inception, and founder, Jonah Peretti understood that relieving the boredom of millions of workers during the day would be a success. The site claims to use its posts and videos as a means of communicating and not just as content filler. Peretti has stated that he would like to extend the brand into TV and film, and with $200 million contributed by NBCUniversal, it’s expected that Buzzfeed will makes its mark beyond the internet.