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Why You Need Professional Help in Corporate Video Production NY

Why You Need Professional Help in Corporate Video Production NYThe quality of your corporate video production in New York reflects on your brand. That might be an oversimplification, but it is nevertheless true. A cheap-looking ad or company promo immediately triggers a knee-jerk reaction, and it’s not in a good way. It taps into your negative emotions in the subliminal level that it would take a very good reputation manager to bounce back after that blunder.

Elements of a Good Corporate Video Production New York

Making a quality video is only half the job. The other half is delivering an effective message. What are the basic elements of an effective promotional clip?

It must serve a purpose: This is the core of your video production, which is why you need a proper strategy on how to deliver your message in less than 5minutes. The script is concise and direct to the point.

Streamline the message: The common mistake of DIY corporate video production in New York is confusing the message. Because you only have a few minutes to do it, you have to break down the message into the core info in addition to three or four supplemental tidbits.

Graphics should support the message: Far more than the text, your target audience would respond more to the visual aspects of the video. Tapping into that subconscious takes a lot of experience and understanding that only professional video production companies can provide.

Types of Video Production

There are many ways you can take advantage of professional assistance with all your corporate video production in New York needs. Below are just some of them:

  • New service or product launch
  • Training videos for new hire
  • Safety and emergency instructions for employees
  • Personnel digital bio
  • Client testimonial
  • CEO message
  • Investor presentations
  • Recruitment and education
  • Events, exhibits, and business roadshows

Factors Affecting Corporate Video Production New York Costs

There are many factors that will impact on the final costing for a corporate video production. It will cost you more if the professional will have to work from the very start until the end—conceptualizing, writing the script, doing the storyboard, shooting, and post-production. Companies typically ask per hour rates, say between $60 and hundreds of dollars.

The costs of corporate video production in New York will also add up if they have to hire actors and narrators for the production, go out on a location shoot, and source out props, as well as due to the use of high-end video cameras and other equipment.

NYC Corporate Video Production Experts Deliver Your Message Effectively

NYC Corporate Video Production Experts Deliver Your Message EffectivelyIf you have only less than a minute to explain what your business is all about, what will you say? And perhaps more importantly, how do you say it? NYC corporate video production experts can help you voice out your message in a neat package to hold the interest of your target audience.

There are more than 5 billion videos being watched on YouTube daily. The social media platform hosts over 1.3 billion clips. When you upload a video, you only have about 10 seconds to convince your audience into not clicking “Next.”

After all, there are a billion of other videos out there, so why waste time on yours?

What NYC Corporate Video Production Experts Can Give You

Focused message:You can’t force the message down their throats. You whittle down the message to its core and convey that to your target audience. This needs both experience and expertise that a professional video production company can offer.

Edit, edit, and edit: You are very passionate about your business. However, you can’t expect everybody else to share your passion. The key to a good video is editing in order to cut out the unnecessary parts. The tendency of allowing businesses to make DIY videos is to ramble on. They tend to cram all the information in three minutes, which is impossible.

Plays with the audience’s emotions: The audience won’t care for a video that it’s not emotionally attached to. You might as well be talking quantum physics to a bunch of 4-year-olds. Thai production companies have perfected the art of making commercials that tug at the heartstrings. The language barrier is not even a hindrance to making these videos viral.

Make people come back: You must give an incentive to your audience to make them come back to your page or website. One of the most effective ways is a hanging conclusion, which can be done in a video series, by withholding closure for the audience. In order to get the reward, they need to watch the next video.

Remember, you only have a few minutes to make an impression to your audience. That goes for the visuals, animation, graphics, and sound. Even the type of music you choose should enhance the video. Your reason should not be because it’s your favorite artist who is playing. Make what little time you have count with the help of NYC corporate video production experts.

Go Viral with a Little Push from NYC Corporate Video Production Services

Go Viral with a Little Push from NYC Corporate Video Production ServicesWith the popularity of social media platforms like YouTube and Facebook, it’s all about going viral these days. While you can’t really guarantee that your clip will click with the audience, you can tilt the probability in your favor with the help of NYC corporate video production services.

It’s easy to see why businesses are scrambling to be the next viral phenomenon. The cost of returns is substantial. You can easily make a name for yourself literally overnight compared to slowly building up your brand the traditional way.

Essential Ingredients of Viral Videos

Humor + good content: People always respond to humor, so this is one of the quickest ways to get your videos shared. Babies and animals, as well as funny commercials, seem to evoke a common response.

Relevance: It’s not just humor. An explanatory video about a current event can go viral, too. It must offer information not found anywhere else. It could also offer a new theory that may answer a question.

Shareability: This is hardly measurable, but when people are motivated to share your video or respond to it on an emotional level, they will. Of course, everybody wants to be the first, so when there’s a chance the “sharer” will look good in the process, they will jump at the chance to contribute to the video becoming viral.

Shock value: This is exactly the reason why those ghastly clips of terrorists committing atrocities go viral in no time. For some people, the more cringe-worthy, the better.

Acts of heroism: A man catching a toddler falling on the elevator or somebody risking life to save somebody—these acts of kindness and heroism are always rewarded through sharing the video by the users.

Tricky World of Monetizing Your Videos

Before anything else, you need to be clear about the purpose of your videos. If you are looking out to monetize, then make sure you cloak yourself with legal protection in order to sway others from freebooting off your content. Getting the services of NYC corporate video production services won’t hurt too.

For instance, you uploaded a video on YouTube. It went viral when a Facebook user with a good number of followers shared it on their page. That user will earn from ad costs, and you end up with brand recall. Make sure which is important.

While NYC corporate video production services can help you come up with the best-quality video and audio content, ultimately, it’s up to you to make sure your copyright is protected.