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Consider Los Angeles Production Companies for Your First Video

Consider Los Angeles Production Companies for Your First Video

Social media influencers are known to produce and post their videos online almost every day. It looks easy, but what does it really take to produce a quality commercial video. Most of the social media icons are located in Los Angeles. This is probably the reason why there are a lot of Los Angeles production companies in this area.

To produce a video, you will need a storyline, content, and targeted audience who will watch your video. You can also reach out to professionals who can help you produce your videos.

Step 1: Create Your Storyline and Add Content

Even before you start working on your video (or soon to be viral), you probably have drafted the story in your mind. This is good except that with a lot of information your brain is processing, you might forget it. So make sure you put it in writing before that happens.  This step basically answers the question what is the video all about. It also includes script, actors, and scene.

Start with your storyline, and fill it in with details. Don’t forget to proofread, or have someone do it for you to make sure that it’s not too much and not too little.

Step 2: Know Your Targeted Audience

After you have completed your storyline and content, you must know who your targeted audiences are. According to most Los Angeles production companies, just like songs, audiences fall in different genres or categories as well. You would not want to produce a matured video and show it to young audiences. The same principle applies to videos that do not appeal to adults because it is for children or kids.

Step 3: Hire a Professional Production Company

So you’ve got your storyline, content, and targeted audience figured out, but you’re still struggling to put them all together to produce an amazing video. Then it might be time to consider getting help from professionals. Los Angeles production companies consist of big and small names in the industry. Their experience will make sure that the story and content that you worked hard for will reach the right audiences.

Producing a video is very much doable. Clickplayfilms is one of Los Angeles production companies, but they give an edge by living up to their mission. They leave lasting impressions to the audiences even after they click play. The quality of their work in commercial projects is reflected in their portfolios.

Video as Judge, Jury, and Executioner

With the entire world watching, scenes of triumph, devastation, violence, and heartbreak have recently unfolded online. So much so, that social media apps have adapted their technology to stay in line with the rapid influx of civilian shot video being uploaded to the web, documenting the world’s latest headlines. In today’s internet-driven society, video has now become proprietor for the world’s social commentary. Audiences will tune into YouTube channels for current events before turning on the television or picking up a paper. Online video allows the public to give immediate opinion on world events and have dialogue with others, internationally, all at the touch of a button. These opinions have begun to shape the way that society as a whole functions. The court of public opinion now has major influence in politics, social change, psychology, and marketing, and video has given audiences the tools to become judge, jury, and at times, executioner.

Take for instance Donald Trump’s recent calamities involving video of him making sexually inappropriate comments regarding women. One particular video went viral immediately and has fueled an already controversial campaign’s implosion. The public took to the internet to respond to his comments, leading droves of Trump’s GOP colleagues to revoke their support for him. As social media posts were shared and commented on regarding his remarks, political opinion was swayed primarily against the Republican candidate. With this case, the public was shown evidence of Trump’s wrongdoing, deliberated as a group, and passed forth a sentence of potential death to his political career. The immediacy with which information traveled and that audiences voiced their criticisms prompted a swift form of “internet justice” by which Donald Trump was held accountable in the public eye, and both he and his supporters were forced to answer for his actions.

Several similar cases arose over the past couple of years, but more dynamically over the past several months involving police shootings caught on civilian video. Most notably is the Philando Castile shooting live streamed on Facebook. An unarmed, compliant African-American man was fatally shot while in the car with his girlfriend and four-year-old daughter in the back seat. Facebook’s adaptation of the live streaming feature due to the surge of video posts had just recently been released when the shooting occurred. After a series of controversial shootings of African-American men, Mr. Castile’s girlfriend began live streaming the police stop to her Facebook account. As the video recorded, the audience was able to react in real-time to the event as it unfolded. In the aftermath of the tragic event, comments continued to fly across the internet, with protests erupting and further shootings occurring in the months following. Using the video as a “smoking gun,” the public lambasted the officer for poor training and an itchy trigger finger and demanded charges be filed. However, in this case, the “jury” was unable to sway the “court” enough and the officer was placed on administrative leave then returned to work on desk duty.

Digital Marketing: Under New Management

In this age of technology, audiences are looking for information and engagement at the speed of light. They want content at the tip of their fingers and to be entertained in even the most ordinary of locations. Businesses are setting their sights on bigger populations of consumers, requiring a need for continual content distribution with faster production turnaround times. In order to familiarize the public with their brand, companies are utilizing video production to market their business to consumers with otherwise limited product exposure. These production companies provide high quality content with rapid output at lower costs then formal marketing firms. Creative control lies in the hands of the client, allowing for a more personalized message to the public.

Enlisting the help of video production companies gives clients the freedom to post their marketing and content across varying platforms. Gone are the days of depending on ad airtime slots for high consumer views. Now, businesses have 24 –hour access to a wide demographic of customers, even internationally. Videos can be shared between audience members, edited and re-edited based upon platforms, and downloaded and re-watched at the touch of a button. Specific demographics can even be targeted with the aid of “like” and “share” data in real time. That means that a video campaign can be distributed to customers specifically searching for a company’s product at that moment. Take the 2016 Summer Olympic Games for instance. Companies have plastered the internet with video content in an effort to gain viewership and attendance from a broader audience than ever before.

In addition to quality work at the consumers’ fingertips, video marketing can be used to create what’s termed “FOMO,” or Fear of Missing Out. The action of live events, viral video, and commercial content are happening in real time. Audiences are viewing content and distributing it to the masses immediately, creating a variety of social movements. The excitement created from these movements keeps consumers anxious about missing out and prompts constant digestion of material. Unlike standard print, television, or radio marketing, streaming video and platforms like YouTube and Facebook allow viewers to stay connected on the go.

With Millennials consuming most of their news and content via social media, the need for video marketing is at an all-time high. Mobile apps and devices have created a decline in desktop internet use and have led to companies creating mobile-first content. Gen Z has also become a leading marketing demographic, as the internet savvy youth have taken more of an active/participatory role in content creation. Whereas Millennials are primarily focused on absorbing as much information as possible, Gen Z audiences want to be a part of the action. According to a Reuters survey, 79% of the leading digital companies have plans to invest more into video marketing in 2016 than they had in 2015. In order to stay in stride with the growing trend of digital media, companies are realizing the need to deliver video content at the rapid pace of their audience’s consumption.

Catching the Buzz: Buzzfeed Content Takes Internet by Storm

Social media information sharing has a new leader, BuzzFeed.com. Originally started in 2006 as a kind of “Cliffs Notes” for online content, Buzzfeed has quickly launched itself into the spotlight with engaging and share-worthy media like: Listicle, quizzes, and DIYs. Today, the information sharing giant now includes 700+ pieces of content in over 25 categories. The site now incorporates investigative journalism, current event analysis, as well as the items trending the most on the internet. Buzzfeed recently reported that the majority (over 75%) of its content comes from off-site entities: 50% from Snapchat, 27% from Facebook, and 14% from YouTube views.

According to Tubular data, 5 out of the top 20 most watched videos on the internet are Buzzfeed articles. This data also revealed that while the brand has more views on YouTube, Buzzfeed’s Facebook engagement is much higher. The site has also reported that only 5% of videos streamed are from Buzzfeed itself. The majority of the combined video content from the brand has been uploaded to YouTube (46%) versus uploaded to Facebook (37%) or other platforms such as Vine or Instagram (17%). The viewership on YouTube is unsurprisingly higher at 8.2 billion (53%) versus 6.8 billion (45%) from Facebook. Facebook, however, accounts for 61% of all shares, likes and comments in comparison to the 38% from YouTube. Videos like “Cookie Dough Dip” and “Banana Nutella Sushi” were among the highest ranked for engagement.

Last year, under the umbrella of Buzzfeed Motion Pictures, there were an estimated 2,760 videos uploaded to YouTube (about 53/week) that generated the combined 6.5 billion views. Buzzfeed also uploaded around 3,103 videos to Facebook last year (about 60/week), a 122% increase to the social media network. This increase is higher than the average all-time upload rate from the previous year. With Facebook playing such a dynamic part in the success of the Buzzfeed brand, President of Buzzfeed Motion Pictures has stated, “Facebook’s decision to lean into auto-play has really fundamentally changed the way we think about the first five seconds of content.” With the rapid-fire scrolling used on many social media platforms, viewers need to be engaged immediately. This has made eye-catching visuals key in grabbing audiences and keeping them interested enough to hit “share.”

Buzzfeed has been social-sharing focused from its inception, and founder, Jonah Peretti understood that relieving the boredom of millions of workers during the day would be a success. The site claims to use its posts and videos as a means of communicating and not just as content filler. Peretti has stated that he would like to extend the brand into TV and film, and with $200 million contributed by NBCUniversal, it’s expected that Buzzfeed will makes its mark beyond the internet.

A New ‘Formation’ in Music Video Production

Gone are the days of waiting in long lines for the release of your favorite artist’s new album. With the advent of apps like iTunes, Pandora, and Spotify, the need for tangible music media has become nearly obsolete. Then along came video streaming. This platform of media dispensing has quickly become the leading method artists use to connect with their audiences. Be it daily blog-style posts or the latest music videos, fans can now have direct and immediate access to their favorite artists 24/7. We as an audience, in today’s technological age, are primarily visual creatures. When we listen to music, we immediately create images in our mind that either follow the story from the song’s lyrics or correspond to a memory or feeling evoked by the tune. Out of this imagination machine has come a new style of dispensing music to the masses; this style is called a “visual album,” and has been reintroduced to the public with the release of Beyoncé’s, Lemonade. The video production quality of this ‘visual album’ borders on theatrical and incorporates styles of typical vibrant music videos and dark art-house cinema.

Though many may say that this is a first for music video production, there have been two distinct and iconic musical artists that have had similar visual adaptations of their audio albums. The first, and still to this day influential and relevant, is Pink Floyd’s The Wall album. Director Alan Parker, was able to take the entire album and transform it into a masterpiece of artistic imagery and sonic innovation. The videos follow the storyline of the album, but throw out the notion that each scene should be a literal enactment of the lyrics. Parker takes us through the psychedelic turbulence of Pink’s anguish in a way that pulls the audience into the story rather than leaving them on the sidelines.

Similar in style but more theatrical than The Wall and Lemonade, Michael Jackson’s Moonwalker utilizes his Bad album to set the stage for a dangerous adventure against drug dealer, Mr. Big, played by Joe Pesci. Though the production quality is more major studio than art-house, director, Jerry Kramer uses the combination of album audio and visual action to play out Bad’s story in its entirety. There are standard song and dance/performance components as well as scripted dialogue and action, an area where both The Wall and Moonwalker deviate from Beyoncé’s Lemonade.

As technology continues to advance, video will become the standard for album releases. Video production quality and content will have more of an impact on the reception of music by audiences, as they will now have an immediate opportunity to see an artist’s total visual concept rather than getting it piecemeal. Video has truly killed the radio star, but it may not necessarily be for the worst.