Brand Narrative Example: Mina Malik One day I got a call from a friend of mine, Kevin, an elected official in Queens, NY, asking to help work on a campaign for Mina Malik, who is running for District Attorney. They had virtually no budget to film, just expertise, and they knew the message was to…
Working on a friend’s food truck over the 4th of July weekend, it came to mind the way in which food trucks have taken over and become a kind of new, trendy restaurant. Convenient, sometimes at your door service, comparable to or lower prices than dine-in restaurants, and hip, made-to-order cuisine. Similar to this shift…
If you are looking for a way to significantly improve your brand’s reach this year, you can’t beat the power of video outreach. No content format will keep eyeballs on your business longer than video, making it the marketing tool of choice for a growing number of business owners. If you have yet to make…
Everywhere we go and look, the advent of digital storytelling is evident. From children’s storybooks and educational materials to advertising campaigns and product tutorials, the use of videos to tell a story and instruct people have been found to be highly effective. Nowadays, video cameras are easy to acquire because of its relative affordability. When…
Video production is an intricate process of putting together a series of clips and footages and creating a full video out of it. This process is practically the same regardless of the type and length of the video that will be produced. The video production New York process can be broken down into three general…
