Choosing a Video Production Company: 5 Things to Consider

Share This Project:

Video Marketing

Whether you’re a business owner or marketing director interested in creating a video, you’re going to need a production company to help you carry out this task.

However, perhaps there’s an easier way to approach this. If you don’t already have experience with a particular company, you could choose your favorite search engine and search “video production company near me” and weed through the results. You may also ask colleagues who they would recommend.

Choosing the Best Video Production Company

This article will provide you with 5 tips on what to look for in a video production company to ensure the best results- and show you how we excel in those areas as a commercial production company in NYC.

Review their Work

This seems obvious- because it is. When you’re looking at hiring a video production company, the first thing you need to do is take a look at their portfolio and ask yourself a few questions:

  1. Is the content they create fresh and unique?
  2. Is the content they create professional-looking?

We encourage you to look at our portfolio and see some of the clients we have worked with. We have experience in a variety of genres, from animation to corporate videos to TV productions. We know that you will love what we have done for other clients.

When you’re reviewing demo videos, they may start to all seem the same. However, there are a few key things to look at, for example: how people look on screen.

Most companies will have an interview video somewhere in their portfolio. Look at it and see how the people appear and whether they look drab and colorless or lively. If they look drab and colorless, the company didn’t do its job to make the people look natural.

After all, making people look alive in videos is a matter of incorporating the best techniques on-set and in post-production. If the set isn’t set up right, they won’t be able to do much to fix it in post-production.

At ClickPlay, we ensure that we shoot videos right from the start so that we don’t have to do a lot of editing during post-production.

Talk to Previous Clients

This is another obvious one, but it’s not something that is done very often. While looking over the videos in the company’s portfolio, jot down the names of the companies from the videos that you enjoyed.

Then, when talking to the production company, ask them if they can have the contact info of past clients. If they say no, that’s a huge red flag. After all, if they don’t want to provide you with references from their past work, maybe they’re not what they are claiming to be.

Another way to check whether they are the type of company they represent themselves to be is to check the number of reviews and the average number of stars they were given. If there are any 5-star reviews or any 1-star reviews, see what comments were left that led to that rating.

Please feel free to look at what our other clients say about us- they are delighted with what we’ve done.

Determine Their Willingness to Meet Your Requirements

Often, a business owner or marketing manager will call a video production company and ask for a quote on a video. However, we believe that to provide you with the best quote possible; we need the details and goals of your project.

If you ask a company to give you a quote and they do, no questions asked, this is a big red flag. You can learn a lot about the company by whether they want to know more before quoting you or not.

Sure, price does matter when creating a video for your company, but what are you getting for that price? If they give you a quote without finding out your requirements, they can’t deliver on those requirements. However, if they take the time to get all the details, you can be sure that they’ll be more likely to put in the effort.

When you ask us for a quote, we will ask all the pertinent questions to provide you with a more comprehensive quote.

Weigh their Quantity vs. Quality

As we mentioned, price does matter- but you must take the time to determine if the company is more concerned with quantity or quality. After all, hundreds of videos are produced and released daily- and only the quality ones will rise above the others.

At ClickPlay, we do all we can to create a quality video for our clients. We use the best talent, processes, efforts, and more during production. Once we get to the post-production stage, we utilize the best music, sound, digital effects, coloring, and editing processes.

Of course, “the best” does affect the price- but you’ll get a high-end video in exchange. This is a situation where you get what you pay for.

Work with a Company You’d Want to Work with Again

This is just a reminder to work with a company that you like. When looking for a commercial video production company, you’ll find that some seem to be excellent at first look.

However, consider tip #2- when looking at past clients, is there anyone that says they’d work with them again? Unfortunately, with companies, your project will start strong- but then crash and burn quickly. At ClickPlay, we have clients that would return for their video production needs in the future. We strive to ensure excellence in everything that we do.


When you search for commercial video production companies, there are a lot of them out there. You may find yourself completely overwhelmed. However, if you keep these five things in mind, you should have no problem. We at ClickPlay would love to hear from you and show you what we can do for you.

Scroll to Top