Commercial video production company
Click Play Films is a commercial video production company making broadcast-standard TV and digital commercials for national brands. Real spots that have aired, full-service crews, and a producer on every project.
Commercial video production built like advertising
Broadcast polish. National scale. One accountable team.
Click Play Films is a commercial production company that makes spots which move product and build brands. Our tv commercial production work has aired for Twinings, Standard Chartered, Emirates, Dove, and Invesco, and we bring that same commercial film production standard to every spot we produce, whether it runs on national television, connected TV, YouTube pre-roll, or paid social. From concept and creative direction through casting, production, and full-service post, your commercial is handled by producers who understand both the craft and the media it has to perform in.
Whether you are a brand producing a single hero spot or an agency delivering a full campaign, we staff experienced crews, direct on-camera talent, and deliver commercials cut to every length and aspect ratio your media plan requires.
Spots that have aired, for brands you know
A sample of the national and brand commercials our team has produced and delivered.
Neuberger Berman, Aligned for Excellence
A three-spot broadcast campaign for Bloomberg TV. Three :15 commercials produced across two shoot days in Manhattan with a crew of twenty-five, cut to network delivery standards and delivered in every length the media buy required.
This is what a commercial campaign looks like when it is run by producers who came up in advertising: locked creative before the shoot, an efficient two-day schedule instead of a sprawling one, and finishing that clears broadcast QC without a scramble.
Commercial video production services
National TV Spots
Broadcast commercials produced to network delivery standards.
Digital & CTV Ads
Connected TV, YouTube, and pre-roll commercials built to convert.
Social Ad Campaigns
Platform-ready commercials cut for every feed and aspect ratio.
Brand Campaigns
Multi-spot campaigns with a consistent creative through-line.
Product & Demo Spots
Commercials that make the product the hero and drive action.
Direct Response
Performance-focused spots engineered around a clear call to action.
TV commercial video production, digital, and social
The word commercial covers three quite different products, and the medium changes the production more than most clients expect. Getting this wrong is expensive, because a spot built for one placement rarely survives being repurposed into another.
Broadcast Television
Strict lengths, network QC, closed captions, and delivery specs that vary by station. The craft bar is highest here because your spot sits in a break next to national brands. Budgets start higher and the schedule is longer, but nothing else carries the same authority.
Connected TV and Pre-Roll
Looks like broadcast, behaves like digital. Same production values, but the first five seconds now have to earn the rest because the viewer can skip. We restructure rather than simply shortening the TV cut.
Paid Social
Vertical, sound-off by default, and openly hostile to anything that looks like an advertisement. A polished thirty-second spot cropped to nine-by-sixteen performs badly. This needs framing for on the day, not in the edit.
Video Commercial Production for All Three
Most campaigns need every placement, and the efficient answer is to shoot once with all of them planned. Alternate framing, alternate openings, and multiple lengths captured in the same setup rather than salvaged afterwards.
What Changes the Budget
Talent buyouts, stage rental, and usage terms move a commercial budget far more than shoot days do. Where the spot runs and for how long is often a bigger number than how it was made.
What We Recommend
Decide the media plan before the creative. Commercial video production companies that ask where it runs on the first call are protecting your budget; the ones that ask what you want it to look like are not.
How commercial video production runs, board to broadcast
Commercial production runs on a tighter clock than any other kind of video, because the media buy is already booked. Every Click Play commercial is run by one producer who owns the schedule, the budget, and the delivery.
Creative and Boards
Concept, script, and storyboards built around the media plan. We lock creative before anyone books a stage, which is what keeps commercial budgets from moving.
Casting and Prep
Talent casting, wardrobe, locations, permits, and crew. On-camera talent is directed by people who have run national spots, not just pointed a camera at them.
The Shoot
Full commercial crews and gear, with offices in New York, Los Angeles, Boston, Chicago, Fort Lauderdale, and Houston and local crews in markets across the country. Multi-camera, multi-location, and stage work all handled in-house.
Post and Finishing
Edit, motion graphics, color grade, sound mix, and licensed music. Finished to network QC so nothing bounces back from the station or the platform.
Versioning
Every length and aspect ratio your buy requires. :06, :15, :30, and :60 cutdowns, vertical for social, and captioned versions, all delivered together.
Traffic and Delivery
Broadcast masters in the specs each network wants, plus digital files ready for CTV, YouTube, and paid social. We handle the delivery specs so your media team does not have to.
What commercial video production costs
Most production companies will not put numbers on a page. Here are ours.
Commercial budgets are driven by talent, locations, shoot days, and how much finishing the spot needs. These are the ranges most of our commercial projects fall into. Every spot is scoped against the media plan it has to perform on, and quoted before anything is booked.
$10,000 to $30,000
Single-location spot. One location, one shoot day, a focused crew. Straightforward brand or product commercials cut for broadcast and digital. Includes creative, production, edit, color, sound, and standard versioning.
$15,000 to $80,000
Multi-location or talent-led spot. Several locations or shoot days, cast talent, larger crew, and more involved post including motion graphics and licensed music.
$50,000 and up
National campaign. Multiple spots produced together, cast talent, multiple markets, and premium post. Full versioning across broadcast, connected TV, and social.
Producing a campaign as one package is almost always cheaper per spot than commissioning them separately, because talent, crew, locations, and setup are shared across the whole shoot. If you have a full year of creative coming, tell us at the first call and we will scope it as a campaign rather than a series of one-offs.
A production partner, not just a camera crew
Most video shops have never made a commercial that aired nationally. We have. That means tighter creative, better direction, and spots engineered to perform on the media plan they were made for. You get a dedicated producer, transparent budgets, and a team that treats your commercial like it has to sell, because it does.
Commercial video production questions
How much does tv commercial production cost?
A straightforward single-location spot runs $10,000 to $30,000. Multi-location or talent-led commercials run $15,000 to $80,000. National campaigns with cast talent, multiple markets, and premium post start at $50,000 and scale from there. Cost is driven by talent, locations, shoot days, and finishing, and we quote every spot against the media plan before anything is booked.
What does a commercial production company do?
A commercial production company handles the full making of a commercial: concept and creative, casting, crew, direction, filming, and post. As a full-service commercial video production company, Click Play Films manages every step in-house so your spot is accountable to one team from brief to broadcast delivery.
How do you choose between commercial video production companies?
Ask three things. Have they produced work that actually aired, or only work that looks like it could have. Who is physically on the shoot day and can they make a budget decision. And do they ask where the spot runs before they ask what it should look like. A company that scopes creative without knowing the media plan is guessing at your budget.
Do you produce commercials for national broadcast?
Yes. Our commercial film production is cut to network delivery standards, and we have produced spots that have aired nationally for recognizable brands including Twinings, Standard Chartered, Emirates, Dove, and Invesco. We deliver in every length and aspect ratio your broadcast, streaming, and social buys require.
Can one spot work on TV and social, or do we need both?
Technically one can be cut for both. In practice it underperforms in at least one of them. Broadcast rewards polish; paid social punishes anything that looks like an advertisement, and it is watched vertically with the sound off. The efficient answer is not two productions, it is one shoot planned for both, with alternate framing and openings captured on the day.
How long does a commercial take to produce?
A single spot typically runs four to eight weeks from creative approval to final delivery, with the shoot itself usually one or two days. Campaigns with multiple spots take longer in prep but not proportionally longer overall, because the shoot days are shared. If you have a hard air date, tell us at the first call and we will build the schedule backwards from it.
What is included in the price?
Creative development, storyboards, casting, crew and equipment, direction, all quoted shoot days, edit, motion graphics, color grade, sound mix, licensed music, and delivery in the formats your buy requires. Talent buyouts, travel, stage rental, and celebrity or specialist talent are quoted separately and itemized up front.
Do you handle talent casting and usage rights?
Yes. We cast, direct, and contract on-camera talent, and we structure usage and buyout terms around where and how long the spot will run. Getting usage right at contract stage is one of the most common places commercial budgets go wrong later, so we handle it before the shoot rather than after.
Where can you shoot?
We have offices in New York, Los Angeles, Boston, Chicago, Fort Lauderdale, and Houston, and we have covered productions in 48 markets across the country. Shooting where we already have crew keeps travel and per diem off your budget, which matters most on multi-market campaigns.
Can you work with our agency, or do you replace one?
Either. Agencies bring us in as the production partner on campaigns they have already sold to the client. Brands without an agency use us for creative through delivery. We are comfortable executing someone else’s boards and equally comfortable developing the concept ourselves.
How many versions and cutdowns do we get?
Standard versioning is included: :06, :15, :30, and :60 cutdowns as the creative supports, vertical and square crops for social, and captioned versions. If your media plan needs something unusual, tell us during prep and we will shoot for it rather than trying to salvage it in post.
What makes a good commercial video production company?
The best commercial video production companies pair broadcast-standard craft with producers who understand media. Craft alone produces a beautiful spot that does not sell. Media understanding alone produces a spot that sells but looks cheap next to the brands you are competing with in the break. You need both, in one accountable team.
Ready to produce your next commercial?
Tell us about your campaign and we will come back with an approach and a quote, fast.