Commercials and brand videos are all around us in the digital age. Whether it’s showcasing a start-up video on kickstarter or developing award-winning ads for the Super Bowl – Click Play does it all. Creating a commercial or brand video is imperative to getting your values and messaging across to your clients and customers. With huge changes in social media and new platforms arising every day (we’re looking at you TikTok), it’s more important now than ever to stay relevant and in front of your audience. Our production team will work tirelessly to make sure that your videos are worth watching, rewatching, and sharing.
There are many types of Corporate Videos a company can produce for themselves. From Promotional Videos to Advertising as well as in-house videos for training or onboarding. There is an endless amount of ways any company can utilize the power of video production to their advantage. As mentioned before, most of what is needed to film and edit a corporate video is affordable and accessible to pretty much anyone. So why hire a professional production company? Well, there are several key advantages to hiring a production company over doing it all in house. Firstly, even though most companies can make simple videos by themselves, and there is even a certain appeal to these lower production videos that makes your audience feel really connected with you, the quality of the video will always reflect the type of company audiences perceive the company behind the video. We suggest having a good mix of consistent video content you push out, but when it comes to your main video, that you might highlight on your homepage for example, the production quality and overall polish of the video really matters. Second of all, you wouldn’t do your own plumbing would you? As easy as it may sound sometimes, you want a professional doing the job. Think about all the moving pieces that have to come together. A great video has to have a simple and clear message and has to be delivered as such. It also has to have the right kind of polish, this polish is the difference between a school project and a professionally produced video. A professional video has high end color, sound, lighting, and direction. It captures your audience’s attention and delivers a concise and engaging message.
A company can have many uses for video – videos directed at getting new customers, videos to explain their service or process, videos that highlight their products, as well as videos for internal uses, such as training videos and onboarding or quality assurance videos. Whatever the case may be, long copy and static pictures are slowly being phased out by the most effective form of communication today which is corporate video.