Ecommerce video production company
Click Play Films produces video for online stores and DTC brands. Broadcast-standard craft, built for the two seconds where someone decides whether to scroll past or buy.
Ecommerce video production answers the objection
Built to convert. Cut to spec. One accountable team.
Someone on a product page has already decided they are interested. They are not there to be inspired, they are there to resolve a doubt: how big is it actually, what is it made of, does it fit, how does it work, will it look like this when it arrives. Video that answers those questions sells. Video that shows the product rotating on white does not, because the photographs already did that.
Which means the useful question is not what the video should look like but which objection is costing you the sale. For furniture it is scale. For apparel it is fit and drape. For anything with a mechanism it is whether setup is difficult. For premium goods it is whether the material justifies the price. Get that right and a fifteen-second clip does more than a beautiful minute that answers nothing.
Ecommerce work we have produced
A sample of the product, retail, and DTC work our team has produced and delivered.
Ecommerce video production services
Product Page Video
The clip that sits beside the buy button and closes the doubt a photograph cannot. Short, silent-friendly, and built to be watched without sound.
Paid Social and DTC Ads
Vertical creative for Meta, TikTok, and paid social, built to earn the first second rather than open with a logo.
Unboxing and First-Use
What arrives, how it opens, what it feels like out of the box. Consistently one of the highest-converting formats and rarely produced properly.
Demo and How-It-Works
Setup, assembly, and function shown rather than described. Reduces returns as much as it increases conversion.
Lifestyle and UGC-Style
Real people using the product in real settings, produced to look native to the feed rather than like a commercial.
Catalogue Programs
Video across an entire range, produced together. The only economic way to get video onto every product page.
What the ecommerce data actually supports
This is the category with the worst statistics in marketing, so we are going to be careful here rather than repeat what everyone else does.
You will have seen the claim that product video lifts conversion by 80%, or that it makes shoppers 144% more likely to add to cart. Those figures are repeated on hundreds of agency sites. Both trace back to research published before 2020, and the most careful recent analysis we could find concludes the real range runs from mildly negative, when the wrong video sits on the wrong page, to roughly doubling conversion when the right one is placed well.
We would rather give you the honest version, because it is also the more useful one. Video does not lift conversion by being present. It lifts conversion by resolving the specific doubt that was stopping the purchase, which is why the first thing we ask about is your returns and your reviews rather than your brand guidelines.
Start from the objection, not the shot list
Ecommerce video is the most measurable video anyone commissions, and the least often built with that in mind. The whole process is organized around what is stopping the purchase.
Find What Is Blocking the Sale
Read the reviews, the returns, and the support tickets before the brief. The reason people send something back is almost always the reason other people did not buy it, and it is usually one specific thing.
Design for Sound Off
Most product page and feed video is watched silent. If the point only lands with narration, it does not land. Motion, text, and framing carry it, and audio becomes a bonus rather than a dependency.
Establish Scale Immediately
The single most common ecommerce failure and the easiest to fix. A hand, a familiar object, a person wearing it. Products that look bigger or smaller than they are generate returns, and returns cost more than the shoot.
Shoot the Range Together
One setup covers many products with minor adjustments. Filming a catalogue in one production rather than product by product is usually the difference between video on ten pages and video on one.
Grade Against the Real Product
Color that is a shade off looks trivial and behaves expensively, because customers order expecting what they saw and return what arrives. We grade against the physical item wherever it is with us.
Deliver to Every Platform Spec
Your store, the marketplaces you sell on, and each paid channel all want different lengths, ratios, and file specs. We deliver to those directly rather than handing over a master.
What ecommerce video production costs
Most production companies will not put numbers on a page. Here are ours.
Cost is driven by how many products, how many setups, whether people appear, and how many finished cuts each product needs. The figure that matters is cost per product, not cost per video.
$3,000 to $10,000
Single product or small set. One shoot day, studio or location. Product page video plus vertical, square, and silent cuts. Includes production, edit, color, sound, and delivery to platform specs.
$5,000 to $20,000
Range or launch. Multiple products or setups, lifestyle footage with talent, motion graphics, and a full deliverable set across store, marketplace, and paid social.
$10,000 and up
Catalogue program. Video across an entire range produced together. Lowest cost per product by a wide margin and the only realistic way to cover a large store.
One thing worth doing before you commission anything: pick your ten highest-traffic product pages and check their return rates. If a product is coming back because it did not match expectations, that is the page where video will pay for itself fastest, and it is rarely the page marketing would have chosen.
A production partner, not just a camera crew
Our producers came up making national commercials, where the product had to look right and sell in thirty seconds. That is the same problem an ecommerce clip solves in fifteen, with the advantage that you can actually measure whether it worked.
Ecommerce video production questions
How much does ecommerce video production cost?
A single product or small set typically runs $3,000 to $10,000. A range or launch runs $5,000 to $20,000. A catalogue program starts around $10,000 and drops sharply in cost per product. The driver is products per shoot day rather than finished runtime.
Does video actually increase conversion?
Often, and we want to be straight with you about the evidence. The 80% lift figure you will find everywhere comes from pre-2020 research, and the most careful recent analysis puts the real range from mildly negative to roughly double, depending entirely on video type and placement. A video showing a product rotate adds little because the photographs already did that job. A video establishing scale, showing fit, or demonstrating a setup people assume is difficult moves the number. Start from what your reviews and returns tell you is wrong.
How long should a product page video be?
Fifteen to thirty seconds. The viewer is already interested and wants one question resolved, not a brand film. Video under a minute also carries the highest average engagement of any length band at around 50%, so short genuinely does convert better here rather than just costing less.
Does it need sound?
It should work without it. Most product page and feed video is watched muted, so the point has to land through motion, framing, and text. We design for silent viewing and treat audio as an addition rather than a requirement.
Can you deliver to marketplace and platform specs?
Yes. Your own store, the marketplaces you sell through, and each paid channel all impose different rules on length, ratio, file format, and what may appear on screen. We deliver to those specs directly rather than handing over a master for your team to reformat.
Should we do polished video or UGC-style?
Both, and for different placements. Polished belongs on the product page where it signals the brand is real, and 89% of consumers say video quality affects their trust. UGC-style performs better in paid social, where anything that looks like an advertisement gets scrolled past. We shoot both from the same production rather than treating them as separate projects.
How many products can you cover in a day?
Five to twenty, depending on how much the setup changes between them. Products sharing a material and a scale move quickly; a range jumping from glassware to textiles to electronics needs relighting each time. We work that out from samples before quoting.
Will the color match what we actually sell?
That is the point of grading against a physical reference, and we do it wherever the product is with us. Color that is slightly off drives returns, and on an ecommerce catalogue that is a direct and measurable cost.
Which products should get video first?
Not necessarily your bestsellers. Look at return rates. A product coming back because it did not match expectations is telling you exactly which doubt the page fails to resolve, and that is where video pays for itself fastest. It is usually a different list from the one marketing would pick.
What is included in the price?
Pre-production planning, crew and equipment, studio or location, direction, all quoted shoot days, editing, color grading, sound, motion graphics, and delivery in every format your channels need. Paid talent, travel, prop hire, and specialist rigs are quoted separately and itemized up front.
Who owns the footage?
You do. You receive the finished deliverables and, on request, the camera originals. That matters on ecommerce work because a new colorway, a new size, or a new platform requirement can often be cut from existing footage rather than reshot.
Ready to put video on your product pages?
Tell us what you sell and how much of the range needs video, and we will come back with an approach and a quote, fast.