Crew adjusting the ARRI Alexa 35 camera during the ElevenLabs x Headspace brand film shoot at Headspace headquarters

Case Study

ElevenLabs x Headspace: The Sound of Global Meditation

A docu-style brand film about the partnership bringing meditation to the world in its own languages.
One shoot day. Shot on ARRI Alexa 35.

1

Shoot day in Santa Monica

2

Voices of the partnership

3

Languages in the first phase

93

Hours of localized content

The brief

ElevenLabs hired Click Play Films to produce a docu-style testimonial film about one of its flagship creative partnerships: the ElevenProductions engagement that localized Headspace’s guided meditations, breathwork sessions, and sleep content into Castilian Spanish, Italian, and Canadian French. The project covered roughly 200 audio files and more than 31 hours of source material, producing close to 93 hours of finished, localized content.

A press release can state those numbers. The film’s job was to do what a press release can’t: let the two people behind the work tell the story in their own voices, and make the audience feel why voice quality matters more in meditation than almost anywhere else.

The production

Produced and directed by Jacob Tanur, with Dustin Perlman as Director of Photography, the film was shot in a single day at Headspace’s headquarters on Michigan Avenue in Santa Monica, on ARRI Alexa 35.

Each principal sat for an individual interview on a dual-camera setup, with framing shifted between the two subjects so the film could cut between Scott Sorenson, Headspace’s Director of Audio and Composer, and Phoebe Drummond of ElevenProductions, while keeping each voice visually distinct. Around the interviews, the day was built for b-roll: sessions at the Pro Tools rig, mic-ups, hero walking shots, and the textures of an office designed for calm, which gave us no shortage of rooms worth pointing a camera at.

Scott Sorenson of Headspace on camera during the ElevenLabs brand film interview, directed by Jacob Tanur
Phoebe Drummond of ElevenProductions framed on the production monitor during the Headspace brand film shoot
ARRI Alexa 35 camera and monitor rig on the ElevenLabs x Headspace brand film set
Director's monitor showing the interview frame of Headspace's Scott Sorenson during the ElevenLabs shoot

The moment

The best scene of the day was one nobody scripted. Scott and Phoebe had collaborated for months across an ocean, shaping hours of meditation content together, and had never once met in person. Their first handshake happened with our cameras rolling. That’s the documentary instinct this format demands: the schedule gets you the interviews, but staying ready is what gets you the film.

The result

The finished film anchors ElevenLabs’ published customer story on the Headspace partnership, delivered as a hero film with cutdowns and social versions. Following the success of the first three-language phase, the partnership expanded to a second engagement spanning nine languages.

Producer/Director: Jacob Tanur | Director of Photography: Dustin Perlman | Produced by Click Play Films | Client: ElevenLabs

Need a brand film that tells your story like a documentary?

Get in touch with Click Play Films and tell us about your project.

Scroll to Top