Businesses and organizations continue exploring new ways of engaging with their own audience members during and after live events such as award ceremonies, conferences, and trade shows. Hiring a live event video production company is one powerful way to capture and share the most meaningful moments from the event long after it’s over. Live event video production allows businesses and major brands to showcase their products and services to a broader audience outside the event and provide a recap for those attending.
Video production is one way companies can maximize the return on investment for any event. Click Play Films team can help you with every step, planning the event’s video aspect from pre to post-production.
What is an event video?
Event videos, usually involves capturing and recording a live event to create a video that can be shared with a larger audience. This works great for product launches, conferences, trade shows, fundraising events, and virtual events. Another way you can leverage live event video production, is to create a video to tease and create excitement for the event before it happens. Capturing the essence of the event by showcasing what attendees can expect and key moments from previous events to help tease the experience.
CES NA Event from Click Play Films on Vimeo.
Benefits of Using Videos at Live Events
There are numerous benefits to using video at live events. It allows businesses to reach a wider audience and create a lasting impression on viewers. It also provides an opportunity to repurpose the video content for use in future events and marketing efforts. Event videos can be shared on social media, websites, and email campaigns, extending the reach and visibility of the event.
What are the 3 stages of event video production?
Pre-Production: Planning and Preparation
The pre-production stage is critical to the success of the event video. This stage involves conceptualizing the vision for the video, creating a shot list during the event, and determining the resources needed on the shoot day.
Conceptualization and Scripting
The first step in the pre-production stage is to conceptualize the video. This involves determining the video’s key messages and goals, tone, and style. Once the conceptualization of highlights video is complete, the script can be written, which outlines the content and structure of the video but also includes the shot list the camera operators will use to record it during the event.
Budgeting and Resource Allocation
The next step is determining the budget and resources needed for the video. This includes identifying the crew, equipment, and location for the shoot. It is essential to allocate the resources effectively to ensure a successful project.
Shoot Day: Capturing the Moment
The video conference content is recorded and captured during the event day in the first conference production stage. This involves setting up the equipment and managing the on-site direction and management.
Equipment and Set-Up
The equipment used to capture the live or virtual event often varies depending on the size and scope of your needs. This can include cameras, microphones, lighting, and editing software. It is important to ensure that the equipment is set up properly and tested before the live or virtual event event begins.
Lighting and Sound
Lighting and sound are critical factors in event video. Proper lighting ensures the video is well-lit and visually appealing, while sound ensures the audio is clear and engaging. During live events, the lights will usually come from the venue, and the sound can be collected directly from the soundboard using an XML wire.
On-Site Management and Direction
On-site management and direction are also critical factors in video production for events. This involves managing the venue’s stage managers as well as the video production crew, coordinating the shots, and directing the talent. Clear communication and organization are key to ensuring a successful production for everyone involved.
Post-Production: Editing and Finalizing
The post-production stage is where the video is edited and finalized. This involves refining the raw footage into a more form and storyline highlighting the key messaging points of the event. Editing also includes color grading, sound mixing, animation, and incorporating brand elements.
Video Editing Software
Numerous video editing software options are available, ranging from basic consumer-friendly editing tools to more advanced software. Choosing software and an editor that meets the project’s specific needs and allows for efficient editing is essential.
Color Grading and Sound Mixing
Color grading involves adjusting the color and tone of the video to enhance the visual appeal. Sound mixing involves adjusting the audio levels and ensuring the the quality of sound is clear and audible.
Incorporating Brand Elements
Incorporating brand elements, such as logos and branding messages, into the video is important to capture and reinforce the brand identity and deliver the message. This can be done through animation or through on-screen graphics and branding messages.
Final Thoughts: Creating Memorable Moments through Videos
Videos provide businesses with an opportunity to create memorable moments that resonate with their audience and promote future events. By following the steps outlined in this article, companies can plan and execute successful event video productions that produce them that excite their audience and extend the reach of their business or brand.
FAQs
How long should an event video production be?
The length of an event video varies depending on the goals and content of the event video productions. It can range from a few minutes to an hour or more.
What types of events can benefit from video production?
Videos can be beneficial for a variety of events, including corporate and team events, product launches, trade shows, corporate events, industry conferences, and social events.
How can event video production be used for marketing purposes?
Event videos can be used for marketing purposes by creating promotional videos of the live event, highlighting brand values, using videos showcasing products and services, and sharing behind-the-scenes footage of events as well as interviews with the team and guests.
Can event video production be used for live streaming?
Yes, event video production can be used for live streaming events to reach a wider audience and create a more immersive, live streaming and live streamed entertainment experience.
How much does event video production cost?
The cost of production for event videos varies depending on the scope of the project, the size of minimal crew, the production team, the equipment required, and the post-production process. It’s essential to establish a budget and work with a reputable event video production company like Click Play Films to ensure the event video project stays within the budget while meeting the desired objectives.
Johnnie Walker Journey: China from Click Play Films on Vimeo.
In conclusion, if you’re considering corporate event video production for your next event, you should start by setting clear goals and objectives for video content, selecting the right event video production company and team, and creating a comprehensive plan. By following these steps, businesses can create event video productions that resonate with their audience members and leave a lasting impression.
