With the popularity of social media platforms like YouTube and Facebook, it’s all about viral video production these days. While you can’t really guarantee that your clip will click with the audience, you can tilt the probability in your favor with the help of NYC corporate video production services.
It’s easy to see why businesses are scrambling to be the next viral phenomenon. The cost of returns is substantial. You can easily make a name for yourself literally overnight compared to slowly building up your brand the traditional way.
Essential Ingredients of Viral Video Production
Humor and good content. People always respond to humor, so this is one of the quickest ways to get your videos shared. Babies and animals, as well as funny commercials, seem to evoke a common response.
Relevance. It’s not just humor. An explanatory video about a current event can go viral, too. It must offer information not found anywhere else. It could also offer a new theory that may answer a question.
Shareability. This is hardly measurable, but when people are motivated to share your video or respond to it on an emotional level, they will. Of course, everybody wants to be the first, so when there’s a chance the “sharer” will look good in the process, they will jump at the chance to contribute to the video becoming viral.
Shock value. This is exactly the reason why those ghastly clips of terrorists committing atrocities go viral in no time. For some people, the more cringe-worthy, the better.
Acts of heroism. A man catching a toddler falling on the elevator or somebody risking life to save somebody—these acts of kindness and heroism are always rewarded through sharing the video by the users.
Tricky World of Monetizing Your Videos
Before anything else, you need to be clear about the purpose of your videos. If you are looking out to monetize, then make sure you cloak yourself with legal protection in order to sway others from freebooting off your content. Getting the services of NYC corporate video production services won’t hurt too.
For instance, you uploaded a video on YouTube. It went viral when a Facebook user with a good number of followers shared it on their page. That user will earn from ad costs, and you end up with brand recall. Make sure which is important.
While NYC corporate video production services can help you come up with the best-quality video and audio content, ultimately, it’s up to you to make sure your copyright is protected.