Healthcare video production company
Click Play Films is a healthcare video production company producing broadcast-standard video for hospitals, health systems, pharma, and medical brands. Compliant, human, and built to earn trust.
Healthcare video production that earns trust
Human stories. Clinical accuracy. One accountable team.
Click Play Films produces healthcare and medical video that patients, providers, and regulators can trust. We have produced work for Pfizer, North Memorial Health, and healthcare brands nationwide, and we bring broadcast-standard craft to every patient story, provider profile, and medical explainer we produce. From concept and clinical review through production and post, your project is handled by producers who understand HIPAA-aware sets, sensitive subjects, and the standard healthcare communication demands.
Whether you are a hospital, health system, pharmaceutical brand, or medical device company, we handle the logistics, direct with care, and deliver healthcare video built to inform and to move people.
Medical video for brands you know
A sample of the healthcare and pharma work our team has produced and delivered.
The work behind the reel
Healthcare video is judged on two things at once: whether it moves people, and whether it survives review. These projects did both.
Pfizer, Blue Sky
Brand storytelling for one of the largest pharmaceutical companies in the world, produced inside a regulated review process from concept through final delivery.
North Memorial Health
Health system storytelling built to introduce providers and care to the communities they serve, shot on location in clinical environments.
Living With Parkinsons
A patient story handled with the care sensitive subjects require. Real people, real diagnosis, told without exploiting the person telling it.
Healthcare Innovation
Making complex clinical and technological advances understandable to non-specialist audiences without flattening the science.
Provider and Facility Film
Clinician profiles and facility tours that let prospective patients see who will actually be treating them before they book.
Patient Education
Procedure and treatment explainers that patients can follow, reducing anxiety before care and confusion after it.
Healthcare video production services
Patient Stories
Authentic patient journeys that build trust.
Provider & Facility
Introduce your clinicians and your care.
Pharma & Medical
Compliant brand and product video for pharma.
Medical Explainers
Make complex procedures and science clear.
Recruitment
Attract clinical and administrative talent.
Patient Education
Guidance patients understand and act on.
In healthcare, trust is the whole product
Every industry says trust matters. In healthcare it is the actual thing being bought: a patient choosing a provider, a clinician choosing an employer, a physician deciding whether to prescribe. Video is unusually good at that job and unusually punishing when done cheaply.
That last number matters more in healthcare than almost anywhere. Patient education is instructional video, and instructional video holds attention far better than marketing does, because someone learning about a procedure they are about to undergo has a real reason to watch. You have more room than you think.
The first number is the warning. A patient story shot badly does not read as modest, it reads as unserious, and that impression attaches to the care rather than to the video. In a category where the audience is deciding whether to trust you with their health, production standard is not a vanity line in the budget.
From consent to final approval
Healthcare video has a step no other category has: approval. Legal, compliance, and in pharma a full medical-legal-regulatory review. Productions that treat that as an afterthought end up reshooting. We build the schedule around it from day one.
Brief and Compliance Scope
Before creative, we find out who has to approve this and what they will object to. Marketing, legal, compliance, and clinical stakeholders get identified at the start, not at the first cut.
Script and Pre-Review
Script goes through your review process before the shoot, not after. Fixing a claim on paper costs nothing. Fixing it after you have filmed a patient saying it costs a reshoot.
Consent and Releases
Patient authorizations, HIPAA-compliant releases, and clearance for anyone appearing incidentally on camera. Handled before the shoot day so nothing is unusable later.
The Shoot
HIPAA-aware sets. We work around care, not through it, keep incidental patients and charts out of frame, and brief crews on what cannot be captured in a clinical environment.
Post and Review Cycles
Edit, motion graphics, color, and sound, with review rounds scheduled into the timeline. Pharma projects include time for MLR and any required fair balance or safety information.
Delivery
Every format you need: broadcast, web, patient portal, waiting room, internal platforms, and social. Captions included, which for healthcare is an accessibility requirement rather than a nice extra.
What healthcare video production costs
Most production companies will not put numbers on a page. Here are ours.
Healthcare budgets are driven by locations, shoot days, how many stakeholders review, and whether the project sits inside a regulated approval process. These are the ranges most of our healthcare projects fall into, quoted before anything is booked.
$3,000 to $10,000
Single patient story or provider profile. One location, one shoot day, a compact crew. Clinician introductions, single patient testimonials, and short explainers. Includes scripting support, production, edit, color, sound, and captions.
$5,000 to $20,000
Facility film or multi-location piece. Multiple locations or shoot days, larger crew, motion graphics for clinical or scientific content, and more involved review cycles.
$10,000 and up
Campaign or video series. Multiple deliverables produced together, which lowers the per-video cost. Health system campaigns, patient education libraries, and pharma work inside a full MLR process.
Health systems almost always need more than one video. Producing a set together is significantly cheaper per piece than commissioning them one at a time, because crew, locations, and consent logistics are shared. If you have a year of communications planned, bring the whole list to the first call.
A production partner, not just a camera crew
Most shops have never worked a HIPAA-aware set or navigated medical-legal review. We have. That means smoother shoots on sensitive subjects, accurate storytelling, and healthcare video engineered to build trust with patients and providers alike. You get a dedicated producer, transparent budgets, and one accountable team.
Healthcare video production questions
How much does healthcare video production cost?
A single patient story or provider profile typically runs $3,000 to $10,000. A facility film or multi-location piece runs $5,000 to $20,000. Campaigns and video series start around $10,000 and scale with the number of deliverables. Cost is driven by locations, shoot days, and how many review cycles the project has to clear.
What does a video production agency for healthcare actually do differently?
Three things. It plans around consent and compliance before the shoot rather than discovering them at the edit. It runs HIPAA-aware sets, which changes sightlines, crew briefing, and what can be filmed on an active unit. And it builds regulated review into the schedule, so a pharma project with MLR is quoted against a realistic date rather than an optimistic one. A general production company can shoot beautifully and still deliver something your compliance team cannot approve.
How do you handle HIPAA on a shoot?
We plan for it before the crew arrives. That means signed authorizations for anyone appearing, sightline planning so charts, monitors, whiteboards, and incidental patients stay out of frame, and a crew briefing on what cannot be filmed in a clinical space. On active units we work around care rather than through it, and we will stop a setup rather than put a patient or your compliance team in a difficult position.
Do you work within medical-legal-regulatory review?
Yes. For pharma and device work we build MLR into the schedule rather than treating it as a final hurdle. Scripts go through review before the shoot, claims are agreed on paper, and we allow for the review rounds your process actually requires. We have produced inside regulated approval processes for Pfizer, so this is familiar ground rather than something we are learning on your project.
How long should patient education video be?
Longer than marketing video, and the data supports it. Instructional content holds around 74% engagement at three to five minutes against 43% for video generally, because someone learning about a procedure has a genuine reason to watch. The constraint is the opening rather than the length: cut the logo animation and the welcome, and start with what the patient came to understand.
How long does a healthcare video take?
A standard healthcare video takes two to four weeks from kickoff to final delivery. Larger films and series run two to eight weeks. Add time for regulated review: pharma projects with full MLR should assume additional weeks depending on how many rounds your process requires. We map the schedule at kickoff including review windows, so nothing slips silently.
How do you handle patient consent and releases?
We provide HIPAA-compliant authorization and release forms, and we get them signed before filming rather than chasing them afterwards. Patients are told plainly where the video will appear and for how long, and anyone who changes their mind can withdraw before delivery. If your organization has its own forms, we use yours.
Can you film in active clinical environments?
Yes. We have shot in hospitals, clinics, and treatment spaces without disrupting care. That means small crews where it matters, quiet gear, infection control compliance, and scheduling around clinical reality rather than expecting a unit to work around us.
Where can you shoot?
We have offices in New York, Los Angeles, Boston, Chicago, Fort Lauderdale, and Houston, and we have covered productions in 48 markets across the country. For health systems with facilities in several states, shooting where we already have crew keeps travel off the budget.
Do you produce pharmaceutical and medical device video?
Yes. Compliant pharma brand video, medical device explainers, mechanism of action content, and patient and HCP-facing material, produced within your regulatory framework at every step.
What is included in the price?
Pre-production planning, scripting support, consent and release management, crew and equipment, direction, all quoted shoot days, editing, color, sound mix, motion graphics, captions, and delivery in the formats you need. Medical illustration, 3D animation, paid talent, and travel are quoted separately and itemized up front.
Who owns the footage?
You do. You receive the finished deliverables and, on request, the camera originals, subject to the consent terms each participant agreed to. We archive projects so future videos can reuse approved material rather than reshooting patients who have already told their story once.
Can you work with our internal communications or marketing team?
Yes, and usually do. Most healthcare video runs through a marketing or communications team who need a production partner rather than another vendor to manage. We work directly with your stakeholders, take the compliance conversations off your plate where we can, and give you one producer accountable for delivery.
Ready to produce your healthcare video?
Tell us about your organization and we will come back with an approach and a quote, fast.