Promotional video production company
Click Play Films produces promotional video for launches, campaigns, and events. Broadcast-standard craft, delivered to the date your promotion actually goes live.
Promotional video production has a job and a deadline
Broadcast craft. Fixed dates. One accountable team.
Promotional video is not brand video. A brand film can take its time and say who you are. A promo exists to sell one specific thing by one specific date: a product launch, a campaign, an event, a season. If it arrives late it is worthless, however beautiful it is.
That is the difference in how we run these. We schedule backwards from your live date, lock creative early, and build in the review rounds your team actually needs rather than discovering them in week three. Our producers came up making national ad campaigns where the media buy was already booked, so working to an immovable date is the normal condition rather than a special request.
Promos we have produced
A sample of the promotional and campaign work our team has produced and delivered.
Promotional video production services
Product Launch
The film that introduces something new, timed to the announcement and cut for every channel carrying it.
Campaign Promos
A set of pieces working together across paid, owned, and earned, rather than one video asked to do everything.
Event Promos
The video that sells tickets beforehand and the recap that sells next year’s.
Seasonal and Retail
Time-bound promotions where the date is fixed and the window is short.
Animated Promotional Video
Motion graphics and animation for promotions with nothing camera-ready to point at, or where the offer changes faster than a reshoot allows.
Sales and Trade
Promos built for a sales team to send, a trade show to run, or a channel partner to use.
Corporate promotional video production and other formats
Promo is a broad word covering several quite different jobs. The context decides the structure, the length, and often the budget, and clients frequently arrive asking for one when they need another.
Corporate Promotional Video
A company promoting a service, capability, or initiative rather than a consumer product. Usually longer, usually B2B, and it lives on the website and in sales decks rather than in a paid feed. The measure is whether it shortens a sales conversation.
Consumer Product Promo
Short, visual, built for paid distribution and a launch window. Closest to a commercial in structure, and quoted accordingly if it runs as advertising.
Event Promotion
Two pieces, not one. The promo that sells tickets in advance, and the recap that becomes next year’s promo. Producing them as a pair costs far less than commissioning them a year apart.
Internal and Trade
Promotions aimed at staff, channel partners, or a trade audience. Different tone, different claims, and usually a longer permitted runtime because the audience has a reason to watch.
Where the Money Goes
On a promo the budget follows the deadline as much as the ambition. Compressed schedules cost more because they need more crew and parallel post, and that is worth knowing before you set the date.
Promotional Video Company Production
Whichever format you need, one producer owns it end to end. Concept, crew, direction, post, and delivery in every format your channels require, quoted before anything is booked.
A promo is the closest video gets to a sales call
Most marketing is about being remembered. A promotional video has a narrower and more testable job: move someone from interested to buying, inside a window that closes.
That first figure is unusual in marketing research because it asks buyers rather than marketers. Eighty-five percent of people saying a video has actually convinced them to purchase something is about as direct a case as this category produces.
The last two are the practical constraint. Most of your audience will watch under half of a two-minute promo, so the offer, the date, and the reason to act cannot sit at the end waiting for a reveal. We structure promos to survive being abandoned halfway, because most of them will be.
Scheduled backwards from your live date
Every other kind of video can slip a week. A promo cannot. So we run these differently, and the difference is almost entirely in the planning rather than the shooting.
Start From the Date
First question is when it goes live, not what it should look like. Everything else is built backwards from that, with slack deliberately left in for the review rounds that always take longer than anyone predicts.
Lock Creative Early
Concept and script approved before anyone books a crew. Changing your mind on paper is free; changing it after a shoot day costs the schedule you cannot afford to lose.
Identify Every Approver
We ask up front who has to sign off, including the people who only appear at the end. A stakeholder discovered in week three is the single most common reason a promo misses its date.
Front-Load the Offer
With average engagement under half on a two-minute piece, the reason to act belongs early. We build promos so someone who leaves at forty seconds has still received the message.
Post With Room
Edit, graphics, color, and sound scheduled with a buffer before delivery, not up against it. If something breaks, there is time to fix it.
Deliver Everything at Once
Every format, length, and aspect ratio your channels need, handed over together and ahead of the date rather than trickled out on the day.
What promotional video production costs
Most production companies will not put numbers on a page. Here are ours.
Cost is driven by shoot days, locations, talent, and how many finished pieces the promotion needs. These are the ranges most promotional projects fall into, quoted before anything is booked.
$3,000 to $10,000
Single promo. One location, one shoot day, a compact crew. A launch film, an event promo, or a seasonal piece with its cutdowns. Includes concept, production, edit, color, sound, captions, and versioning.
$5,000 to $20,000
Multi-piece promotion. Several locations or shoot days, cast talent, motion graphics, and a full set of deliverables across paid and owned channels.
$10,000 and up
Campaign. Multiple promos produced together for a launch or a season, which lowers the cost per piece substantially. Broadcast-standard commercial production is quoted separately.
If your promotion runs across a season or a product line, producing the whole set in one production is dramatically cheaper than commissioning each piece as its date approaches. It also stops the third promo looking nothing like the first.
A production partner, not just a camera crew
Our producers came up making national advertising campaigns, where the air date was booked before the creative was finished. That is exactly the discipline a promotion needs: broadcast-standard craft delivered against a date that does not move. You get a dedicated producer, transparent budgets, and a team that treats your live date as the fixed point it actually is.
Promotional video production questions
How much does promotional video production cost?
A single promo typically runs $3,000 to $10,000. A multi-piece promotion runs $5,000 to $20,000. A full campaign starts around $10,000 and drops sharply in cost per piece as the number of deliverables rises. Cost is driven by shoot days, locations, talent, and how many finished versions you need.
Does promotional video actually drive sales?
It is one of the few marketing formats where buyers say so directly. In Wyzowl’s 2026 survey, 85% of people reported having been convinced to buy a product or service after watching a video, and 83% of marketers said video had increased sales. The caveat is structural rather than about whether video works: most viewers do not finish a two-minute piece, so a promo that saves its offer for the end is measuring the wrong thing.
What is corporate promotional video production?
A company promoting a capability, service, or initiative rather than a consumer product. It is usually B2B, usually longer than a consumer promo, and it lives on your website and in sales decks rather than in a paid feed. The test is different too: not views, but whether it shortens a sales conversation or gets you into a room you would otherwise have had to argue your way into.
What is the difference between a promotional video and a brand video?
A brand video says who you are and stays useful for years. A promotional video sells one specific thing by one specific date: a launch, an event, a season, a campaign. That difference changes everything about how it is scheduled, structured, and delivered. Most companies eventually want both, but they are not the same job.
How long should a promotional video be?
Sixty to ninety seconds for the main piece, with fifteen and thirty second cutdowns for paid and social, plus vertical versions. That sits inside the thirty second to two minute band 71% of marketers consider most effective. Event and launch films sometimes run longer where the audience is captive. We deliver the full set from one production rather than making you choose up front.
How long does a promotional video take?
Two to four weeks from kickoff to delivery for a single promo. Two to eight weeks for a multi-piece promotion or campaign. If you have a live date, tell us at the first call and we build the schedule backwards from it with deliberate slack for reviews.
Our launch date is tight. Can you still deliver?
Often, but be honest with us about the date on the first call rather than the second. Compressed schedules are workable when we know from the start, because we can lock creative faster, shoot for fewer variables, and staff post accordingly. What does not work is discovering the deadline halfway through.
Can a promo be animated rather than filmed?
Yes, and sometimes it should be. Animated promotional video makes sense when there is nothing photogenic to point a camera at, when the offer or the numbers change often enough that a reshoot would be needed, or when the promotion has to run in several languages. It is also easier to update, which matters on anything seasonal.
What is included in the price?
Concept development, scripting, crew and equipment, direction, all quoted shoot days, editing, motion graphics, color grading, sound mix, licensed music, captions, and delivery in every format your channels need. Paid talent, travel, stage rental, and specialist gear are quoted separately and itemized up front.
Do you handle the creative, or do we brief it?
Either. Most clients arrive with a thing to promote and a date rather than a concept, and developing the idea is part of what we do. If you already have creative, or an agency has sold it, we produce to that.
Can you produce a set of promos rather than one?
Yes, and it is almost always the better value. Producing a season or a product line together shares crew, locations, and setup across every piece, and it keeps the set visually consistent. Bring the whole plan to the first call rather than the most urgent item.
Where can you shoot?
We have offices in New York, Los Angeles, Boston, Chicago, Fort Lauderdale, and Houston, and have covered productions in 48 markets. Shooting where we already have crew keeps travel off the budget, which matters more on a promo than most projects because the budget is usually tied to the promotion rather than to the year.
Who owns the footage?
You do. You receive the finished deliverables and, on request, the camera originals. We archive projects so the next promotion can reuse material rather than reshooting it, which is often how a second promo comes in well under the first.
Ready to produce your promotion?
Tell us what you are launching and when it goes live, and we will come back with an approach and a quote, fast.