Small business video production
Broadcast-standard video for businesses that do not have an in-house marketing department. Real crews, published pricing, and one producer accountable from the first call to final delivery.
The same crew that shoots the brands you know
Fewer videos, made properly, beat a pile of cheap ones.
Most small business video sits at one of two extremes. At one end, a freelancer with a camera and a weekend, which produces something that looks like it cost what it cost. At the other, an agency that adds account management and a markup to work it is subcontracting anyway. Neither is good value, and both are why so many owners conclude that video does not work for them.
We produce commercials and brand films for large advertisers, and the same crew, the same cameras, and the same post process are what we bring to a business turning over a few million rather than a few billion. What changes is scope, not standard. You are hiring the production company directly, so there is no agency margin sitting on top, and you are talking to the producer who will actually run your shoot.
We have produced small business work for American Express, so this is not a category we treat as a favour to smaller clients. It is work we are set up for.
Work that has run, for brands you know
From broadcast commercials to hospitality and brand film, a sample of what our team produces.
Video small businesses actually use
Brand Film
The one film that explains who you are and why you are worth calling. Usually the first thing to make and the longest-lived.
Customer Stories
Your customers making your argument for you, which is more persuasive than you making it and cheaper to shoot.
Promotional Video
Offers, launches, and seasonal pushes, cut for the channel they are actually going to run on.
Product Video
What it is, what it does, why it is better. Shot so the product reads clearly rather than atmospherically.
Social Video
Platform-native content shot vertically rather than cropped down from a landscape edit.
Corporate Video
Recruitment, culture, and internal communication for businesses growing their headcount.
What actually moves a small business budget
The gap between a video budget that works and one that disappoints is rarely the amount. It is how the money is arranged. These are the levers that matter most.
Batch, Do Not Drip
The single biggest saving available to you. Crew, gear, setup, and travel are charged by the day, so shooting four videos in one day costs far less than four separate single-video shoots. Plan a year of content and shoot it in one or two days.
One Goal Per Video
The most common way a small business video fails is trying to do everything at once: history, values, product, team, and a call to action in ninety seconds. Pick the one thing the viewer should do next and build around it.
Locations Cost More Than Cameras
Moving a crew is expensive; better gear usually is not. Shooting three setups in one building beats three locations across a city, and the difference goes into craft rather than transit.
Shoot Wide, Cut Narrow
The same shoot day can yield a two-minute brand film, several thirty-second cuts, and a set of vertical clips. Deciding that up front costs almost nothing; deciding afterwards means reshooting.
Skip the Agency Layer
If an agency is subcontracting the production anyway, you are paying a margin for coordination you could have directly. Hiring the production company means the person quoting you is the person running the shoot.
Keep the Footage Working
We archive projects, so next year’s video can reuse existing material instead of paying to arrange the same locations and setups again. That compounds in your favour every time you come back.
What small business video production costs
Most production companies will not put numbers on a page. Here are ours.
Cost is driven by crew size, shoot days, locations, and how much post the project needs. On a smaller budget the arrangement matters more than the total, which is why batching sits at the top of the list above.
$3,000 to $10,000
Single video. One location, one shoot day, a compact crew. Brand films, customer stories, single explainers. Includes production, edit, color, sound, captions, and versioning for each channel.
$5,000 to $20,000
Brand film or multi-location project. Several locations or shoot days, larger crew, motion graphics, and more involved post.
$10,000 and up
Content batch or campaign. Several finished videos produced together from one or two shoot days. This is where cost per video drops fastest, and where most growing businesses should end up.
A production partner, not just a camera crew
You get the producer, not an account manager. You get published pricing rather than a discovery call designed to work out what you can afford. And you get the same standard of work we deliver to advertisers spending many times more, because we do not run a second-tier process for smaller budgets.
Small business video production questions
How much does video production cost for a small business?
A single video typically runs $3,000 to $10,000. A brand film or multi-location project runs $5,000 to $20,000. A batch of several videos shot together starts around $10,000 and has the lowest cost per video of anything we do. Those numbers are published because we would rather you self-select than sit through a call to find out.
Is my business too small to work with you?
If you have a marketing budget and one video matters to you, no. If you are looking for something in the few-hundred-dollar range, then honestly yes, and a local freelancer will serve you better than we will. We would rather say that now than take a project we cannot do well at that number.
How do I get the most video for the least money?
Batch. Crew, equipment, setup, and travel are charged by the day, so the second, third, and fourth video shot on the same day cost a fraction of the first. Plan several months of content in one go and shoot it together, and your cost per finished video can fall by more than half.
What should my first video be?
Usually a brand film: the one piece that explains who you are, what you do, and why someone should call. It has the longest life, works on your homepage, in email, in sales meetings, and in ads, and it gives every video after it something to build on.
How long does a project take?
Two to four weeks from kickoff to final delivery for a standard project. Two to eight weeks for larger films and batches. If you have a fixed date, a campaign launch or a trade show, we build the schedule backwards from it.
Do I need a script?
You need a point. We handle the script. Come with what you want the viewer to understand and do, and we will write, structure, and direct it. For customer stories there is often no script at all, just good questions and an interviewer who knows which answer to follow.
Do you shoot outside your six offices?
Yes. We have offices in New York, Los Angeles, Chicago, Boston, Fort Lauderdale, and Houston, and we crew in 48 markets. Wherever you are, the crew is booked locally so you are not paying to fly a team to you.
What is included in the price?
Pre-production planning, scripting, crew and equipment, direction, all quoted shoot days, editing, color grading, sound mix, licensed music, captions, and delivery in every format you need. Paid talent, permits, and specialist equipment are quoted separately and itemized up front.
Can I use one video in several places?
That is the plan, and we build for it. One shoot can produce a long-form film, shorter cuts for ads, and vertical versions for social, all delivered together. Deciding that before the shoot costs nothing; deciding after it usually means going back out.
Who owns the footage?
You do. You receive the finished deliverables and, on request, the camera originals. We archive projects so future work can reuse existing material rather than starting from nothing.
Ready to make something worth watching?
Tell us what you are trying to achieve and roughly what you have to spend, and we will come back with an approach and a quote, fast.