Corporate videos have become extremely prevalent in today’s new digital landscape. When in the days past the only company’s producing video of any sort were mainly large fortune 500 companies with huge bankrolls either for advertising on TV or using videos for company training purposes. Today the digital landscape has shifted the tide in favor of the smaller companies who use social media and the endless platforms of distribution available. Video production has also become much more affordable as technology has accelerated the quality of video equipment making high end production value accessible for nearly any budget of production. You can even shoot high quality video in HD from your cell phone!
There are many types of Corporate Videos a company can produce for themselves. From Promotional Videos to Advertising as well as in-house videos for training or onboarding. There is an endless amount of ways any company can utilize the power of video production to their advantage. As mentioned before, most of what is needed to film and edit a corporate video is affordable and accessible to pretty much anyone. So why hire a professional production company? Well, there are several key advantages to hiring a production company over doing it all in house. Firstly, even though most companies can make simple videos by themselves, and there is even a certain appeal to these lower production videos that makes your audience feel really connected with you, the quality of the video will always reflect the type of company audiences perceive the company behind the video. We suggest having a good mix of consistent video content you push out, but when it comes to your main video, that you might highlight on your homepage for example, the production quality and overall polish of the video really matters. Second of all, you wouldn’t do your own plumbing would you? As easy as it may sound sometimes, you want a professional doing the job. Think about all the moving pieces that have to come together. A great video has to have a simple and clear message and has to be delivered as such. It also has to have the right kind of polish, this polish is the difference between a school project and a professionally produced video. A professional video has high end color, sound, lighting, and direction. It captures your audience’s attention and delivers a concise and engaging message.
A company can have many uses for video – videos directed at getting new customers, videos to explain their service or process, videos that highlight their products, as well as videos for internal uses, such as training videos and onboarding or quality assurance videos. Whatever the case may be, long copy and static pictures are slowly being phased out by the most effective form of communication today which is corporate video.