Video Production Companies in Boston: Back to Production in a Post COVID World

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The pandemic forced many video production companies in Boston to replace live casting with webcasting. But as the rules relax, are videographers going back to the pre-COVID production method? Find out here.

When Covid-19 came about, it affected every aspect of our lives; it still does. Today, we are winning the battle, and many things are returning to normal. However, the pandemic might have changed some things forever and taught us new ways of doing things.

One area where things might refuse to return to former ways are video films and commercial video production services.

Many video production companies in Boston have adapted to the new way of making videos. They may not want to go back to the old way even when Covid-19 is no longer a threat.

Before 2020, live casting was common in video production. But with the need to limit human contact, webcasting became a better option. At one point, video production companies in Boston and around the world turned all productions to webcasting. Now, both are safe, but do we need to go back to live casting? Before answering that, let’s discuss what live casting and webcasting are.

What is Web Casting?

Webcasting is a video production in which the viewer is able to watch the clip at their leisure. Technically, when watching a video clip over the internet rather than on your device, we call it streaming. Hence, when making videos by webcasting, you can stream at your preferred time. That is, you can watch the stream in real-time while video producers record the event. Or you can observe live streaming for a given period after the event. However, the content might also be shared only as a pre-recorded event. Top movie producing companies, click play tv, and agencies specializing in click-to-play video usually prefer the webcasting production method.

Live Casting

Live casting is a live or “real-time” video production. It could be during a physical event and viewers may have a chance to join in. Live casting is sometimes part of webcasting. It only means you are not streaming pre-recorded content; instead, you are getting the feed as it happens. Any commercial videographer that offers complete corporate video services will be ready to produce live videos for you.

Differences Between Web Casting and Live Casting

The following key differences exist between webcasting and live casting.


While viewers must watch live casting in real-time, they can watch webcasting live or on-demand as a pre-recorded video. Viewers can also watch webcasting video over and over again.

#Viewers’ Engagement:

Viewers can interact with the events in both webcasting and live casting but in varied ways. While there could be dialogue with viewers in live casting, pre-recorded webcasting cannot allow for this. However, viewers can send in their comments or take part in polls. Organizers can also reply to the comments and send post-production messages.


Because live casting streams to viewers as it occurs, there is little room for editing. But webcasting allows as much editing as wanted before publishing the video. The producers can easily watch the video over and over to make all the needed tweaks.


Live casting requires the audience to be free at the time of events. Hence it puts a limit on the number of viewers you can reach. On the other hand, webcasting allows viewers to stream the video on their own time, promoting a wider audience for the video.

How Web Casting Reduced Direct Contact

The main reason webcasting became more popular during the Covid-19 era is because of the need to reduce direct contact. Event organizers can count on this method to host their events online. In a situation where the event is not entirely online, you can include webcasting along with your physical events. For example, video production companies Boston does not need to let a keynote speaker travel from California to Boston. They can record the keynote wherever the speaker is and then add the material to the event. The same process can apply for all guest speakers and many other participants in a physical event.

Can We Go Back to Live?

Even though the pandemic is not over yet, we know the industry has greatly returned to live casting.

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