A corporate video describes all types of video and audio communications used within a corporate setting. Corporate video produciton is how the video is made.
Regardless of their primary purpose, all types of video production companies can produce corporate videos. The primary way the corporate video is different from a traditional video is how the content is presented.
Typically, corporate videos are targeted at a specific audience: B2B (business-to-business) or B2C (business-to-consumer). There are three main categories of corporate videos: promotional, training, and external communications.
Why is Corporate Video Production Needed?
Everyone consumes information differently. Some will enjoy reading written text. Others react better to visual cues, such as videos. According to one study, nearly 60% of senior execs prefer watching a video to reading something.
A corporate video is a brilliant marketing strategy. They can be indexed by Google, potentially increasing web traffic for your company, and those visitors could become customers.
Videos are straightforward to share, which means that you can reach more people in a shorter amount of time with a video instead of text. They are exciting methods for delivering information that would otherwise be boring or long-winded and would lose traction if delivered via presentation or speech. Unfortunately, many companies don’t have the experience necessary to create a professional video.
This is where ClickPlay Media comes in. We will be happy to assist you in the process of creating your corporate video. Below, we will explain the six essential elements of a corporate video and how we can help.
Should Build Brand Awareness
Your brand must always be embedded in your mesasge. You should always include the:
- Who
- What
- When
- Where
- Why
Your company’s greatest assets, achievements, and brand design should be included in your message. Brand design includes things like logos, jingles, products, color schemes, and mascots recognizable by the audience.
When you brand your company through the video, anyone watching will know exactly what makes your company unique compared to your competitors.
Corporate Video Production Should Have a Purpose
As mentioned, there are three distinct categories of corporate videos, and each one has its purpose. Since they do not have the same purpose, they should not all be precisely the same.
Some increase your customer base, others will recruit new employees, still others will be made to promote new products and/or services. Others are general, meant to increase overall brand awareness among a specific audience.
Consider the purpose of your corporate video and create a plan. Define your audience explicitly. Though you may want to appeal to everyone, it is simply not possible. You must tailor your message to match a specific audience and connect directly to them.
Corporate Video Production Should Appeal to Emotions
Emotions are a critical component to the production of a good video.
Though we like to believe that humans are rational beings, the truth is that nearly all decisions are based on emotion. Most of the time, corporate videos rattle off features, benefits, facts, and figures. Though valuable, boring information is not received well by followers.
If you genuinely want to reach your audience, you must connect with them on an emotional level. This will catch their attention and make them want to keep watching until the end.
Corporate Video Production Should Combine Compelling Audio & Visual Elements
In general, video combines both audio and visual elements. One study indicated that approximately 30% of people remember what they see and 20% remember what they hear- but 70% remember both what they see and hear. Therefore, it stands to reason: why would you not show your message in addition to speaking it?
This is effective because video is the ideal platform for conveying lots of information all at once to viewers who are ready to move on. Even a boringi prrsentation can be fun when you use a company with corporate video experience. Voiceovers, color schemes, background images/music, and animations can take a boring corporate video and make it exciting and engaging.
Corporate Video Production Should Have a Professional Feel
Your corporate video won’t compete against the next blockbuster, but it does need to be professional. Many people mistake not hiring a reputable company to help bring their video concept to fruition.
Just as you would invest in other marketing strategies, you need to also invest in your corporate videos. After all, these videos are essential for your brand, and if you are not willing to invest in them, it will show.
Corporate Video Production Should Be Properly Distributed
Once you hire a video production company for your corporate video production, it is time for distribution. This is easy to do if you are distributing it internally among your company staff. However, if the purpose of the video is to reach a specific audience to promote your company, products, and/or services, this step is especially critical. After all, if no one ever sees it, the quality of your video is irrelevant.
Consider hosting the video on your company website, as well as platforms such as YouTube and Vimeo. Google will rank you, placing you higher in search results. This will likely translate to visits from loyal customers as well as new ones. Additionally, if you have a subscriber list, including your video in it (and making it easy to share) can get it into the hands of more people.
Promote videos across your social media platforms as well. When you encourage others to like, share, and interact with your videos, you will reach many more people than you might realize.
Conclusion
The term “corporate video” describes audio and visual elements that are used within a corporate setting. Often, these videos share lots of information- but that does not mean they have to be boring. At ClickPlay Media, we can help you create a corporate video that is both entertaining and effective. When you hire us for your corporate video needs, we provide you wih quality content to release to the world.
