Why Video Marketing is so Powerful in 2022

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Video Marketing


Business professionals at all levels agree, video is the most effective marketing tool in 2022. Statistics support this claim, but what does that mean for your business? Video marketing is a surefire way to get your brand recognized and stand out from the competition. The following benefits of video marketing are just a few reasons why this medium is so powerful.

Using video in your business is the most powerful marketing tool you can use.

Video marketing is the most powerful and effective way to reach your customers. Why? Because it is the future of digital marketing, and it’s here to stay! 

According to a recent study by Wistia, 64% of marketers say video is the most effective way for them to explain complex topics. And what’s more, consumers are 1.5X more likely than non-consumers to purchase from brands that use videos on their websites (from Content Marketing Institute).

Additionally, if you use video in your business or website in any way (i.e., testimonials, explainer videos), you can build trust and credibility with your audience by letting them see as well as hear about what you have to offer them — which will help increase conversions through conversion rate optimization efforts like A/B testing and CRO copywriting tips. Here’s our insight on digital marketing strategies that can help your business

Video reaches a larger audience

Video is a great way to reach a larger audience.

In fact, according to research conducted by the Video Advertising Bureau and Google, 95% of consumers say they prefer watching videos over reading text. Text is limited in its ability to provide information about your business and/or products/services. Videos are uniquely suited for this purpose because they can be edited specifically for each individual viewer and can include features that make it easy for potential customers to find exactly what they’re looking for—all at the click of a button!

Video also allows you -the business owner-to tell your brand story by using videos that are customized around your target audience’s interests or needs. This way, you won’t waste time trying (and failing) at getting people interested in boring sales pitches; instead, you’ll focus on creating content that truly resonates with them!

Boosts Conversion Rates & Return On Investment

  • Video ads are more effective than static.
  • Video ads can be highly targeted.
  • Video ads can be more engaging, persuasive and actionable.
  • Video ads are cost-effective compared to their click-through rate (CTR) or conversion rate (CR).

Increases Brand Awareness

As we all know, video is more shareable than text. In fact, it’s also more likely to be viewed and shared than any other type of content. Videos are also more likely to be liked, commented upon and recommended than text-based posts on social media sites like Facebook or Twitter – even in a world where most of us spend our time on platforms like Instagram and Snapchat!

Video marketing increases brand awareness by creating an emotional connection between your business and potential customers. When you hear about a product or service in a video format, you are able to imagine yourself using it; this makes you feel connected with the brand that created it. The stronger your connection with the brand is, the more likely you’ll be willing to buy from them again in future.

Compels Prospects To Take Action

This is why video marketing is so powerful in 2022. Video can be used to sell, educate, inform and entertain. It can also be used to trigger action. This is not just about getting people to buy your product or service – this is about getting them to download your eBook, sign up for your service and even making that purchase right then and there through a call-to-action button on the screen!

You’re probably wondering where I am going with all of this…and if you are like most people reading this post right now – the answer is probably not far enough! So let me explain what it means when we say “video marketing”:

Scales to your budget

Video marketing is a great way to scale your business. In the past, you would need a huge budget and a team of professionals to produce videos. Today, you can start small and build your video production skills over time.

It’s also possible to use free tools like YouTube or Facebook to get started with video marketing as well as paid tools like Hootsuite (which is one of my favorite services for managing social media) in order to scale up your efforts in this area.

Keeps your audience engaged longer

Video is a great way to keep your audience engaged longer.

It’s not just the video itself that keeps them engaged; it’s also how you use the video. For example, if you have a strong call-to-action at the end of your video, people will be more likely to watch it all the way through. Or if you create a playlist of videos related to similar topics in a row, this can also help keep people watching for longer periods of time because they won’t want to miss any information that might be relevant for them in their current situation or decision-making process.

Followers are more loyal to video

  • Video is a great way to engage your audience.
  • Video is easy to share and remember, which means more people will see it.
  • Videos are easier to watch than read, so they’re more effective at getting their message across.
  • Videos are easy to understand because they show instead of tell you what they mean (no need for subtitles or closed captions).
  • Videos can be easily digested by your audience because they’re bite-sized chunks that don’t require a lot of mental energy from the viewer before moving on to the next chunk. This makes videos ideal for educational content—you learn as much from watching one 20-second clip as reading an entire article about the same topic!

Facilitates Human Connection

Video is the most human form of communication. A video can show people who you are, what you do and why they should buy from you. It builds trust by showing your personality and passion. Video allows customers to connect with your business in a way that other mediums simply can’t provide.

The power of video is undeniable, but it’s not easy to create great videos on your own without any experience or budget. That’s where we come in! We’ve been working with businesses just like yours since 2007 and have helped countless companies grow their sales through our award-winning interactive videos (we’ve won awards at Cannes, Clio, One Show Interactive & Webby Awards).

Video is highly shareable

The exponential increase in social media platforms has made it easier than ever to share content with your friends, family, and followers. If you’ve used the internet at all over the past few years, you’ve likely shared something on Facebook or Twitter. It’s a simple process: once you’re done reading an article or watching a video that strikes your fancy, all you have to do is hit a button (or three) and it’s off in your friend’s timeline.

The ease of sharing videos on social media has led many people to believe that video content is more effective than other types of marketing because it gets viewed more often by more people who are more likely than usual to engage with them – but this isn’t always true! In fact, while some industries have seen huge increases in video views since 2016 thanks largely due growth in mobile devices such as smartphones and tablets which support streaming services like Netflix (which was launched only four years earlier), others such as newspapers or magazines haven’t fared nearly so well during this same period despite being available online for free anywhere there’s wifi access (something which most Americans now enjoy thanks high-speed internet service providers like Comcast).


Video marketing is the most powerful tool for any business, and in today’s world, it’s easier than ever to create quality video content. You don’t need to be a professional filmmaker or have an expensive camera. With just your smartphone and a little bit of creativity, you can make great videos that will help promote your brand while building trust with customers on social media platforms like Facebook, Twitter, Instagram and more!

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