The quality of your corporate video production in New York reflects on your brand. That might be an oversimplification, but it is nevertheless true. A cheap-looking ad or company promo immediately triggers a knee-jerk reaction, and it’s not in a good way. It taps into your negative emotions in the subliminal level that it would take a very good reputation manager to bounce back after that blunder.
Elements of a Good Corporate Video Production New York
Making a quality video is only half the job. The other half is delivering an effective message. What are the basic elements of an effective promotional clip?
It must serve a purpose: This is the core of your video production, which is why you need a proper strategy on how to deliver your message in less than 5minutes. The script is concise and direct to the point.
Streamline the message: The common mistake of DIY corporate video production in New York is confusing the message. Because you only have a few minutes to do it, you have to break down the message into the core info in addition to three or four supplemental tidbits.
Graphics should support the message: Far more than the text, your target audience would respond more to the visual aspects of the video. Tapping into that subconscious takes a lot of experience and understanding that only professional video production companies can provide.
Types of Video Production
There are many ways you can take advantage of professional assistance with all your corporate video production in New York needs. Below are just some of them:
- New service or product launch
- Training videos for new hire
- Safety and emergency instructions for employees
- Personnel digital bio
- Client testimonial
- CEO message
- Investor presentations
- Recruitment and education
- Events, exhibits, and business roadshows
Factors Affecting Costs in New York
There are many factors that will impact the final cost for corporate video production. It will cost you more if the professional will have to work from the very start until the end—conceptualizing, writing the script, doing the storyboard, shooting, and post-production. Companies typically ask per hour rates, say between $60 and hundreds of dollars.
The costs of corporate video production in New York will also add up if they have to hire actors and narrators for the production, go out on a location shoot, and source out props, as well as due to the use of high-end video cameras and other equipment.