Are you looking to hire a video production company in NYC? Or, you’ve been struggling with creating professional videos for you, your work, your business, or anything else. If yes, you can stop searching and reading. You have landed at the right place. We have created this ultimate guide for you to easily search for the best video production company in New York within minutes and provide you with useful information regarding video production.
The Difference Between Corporate Video Production NYC and Video Production NYC
What are Video Productions in NYC?
Everything that goes into creating, planning, and executing a video is video production. Traditionally, the video production process in New York is divided into pre-production, production, and post-production.
Pre-Production: Phase 1
Preparation is the first stage in making a video. This is the phase when you plan, investigate, solve problems, and organize your video production in New York.
Preproduction includes:
- Video goals/strategies
- Budget/scope
- Story choice
- Timeline
- Scriptwriting
- Talent/characters
- Production team /equipment requirements
- Location Scouting
Production: Phase 2
The meetings are finished, and the prep is done. Now it’s time to play! You record all your interviews and video material in the production phase. This is when the narrative comes alive. Your video’s raw materials will be collected throughout the production process. If you have views, ideas, or images for the result, make sure you share these with your producer before the production period ends.
Production includes:
- Setting up the audio/visual equipment
- Interviewing
- Vocals recording (if they are needed for your project)
- Getting b-roll (extra footage that is used to support your story)
We suggest having a key point person on-site to liaison between the video production and your brand.
Post-Production: Phase 3
After production, the producer and editor work together. Your video production crew will organize, prepare, and edit the video in post-production. Your producer will thoroughly check all video and interview transcripts. The video editor will next compile the plot and put it all together.
Production includes:
- Interview logs
- Finalizing the plot
- Music choice
- Clipping
- Reviews/approvals
- Final Deliveries
Your New York video production team will manage all the details. So, just relax and wait for the miracle. This method requires time and ingenuity, so don’t anticipate instant results. Post-production timescales vary per video production business, but you should expect it to take 6-8 weeks unless otherwise agreed.
Why is the video production process so important?
Dependability: Whether shooting on location, in a studio, or in an office in New York, there are many moving parts to consider. Are the time and location convenient for everyone? How about actors or spokespersons? It is critical to identify all this information logically and methodically.
Timeline: Video production in New York takes time. For anything more than an iPhone video, you can’t simply pick up a camera one day and have a video the next. So, how much preparation time do you need before the shoot, and how much editing time do you need afterward? Until you have a procedure, it’s just guessing. A tried-and-true video technique may help you get an informed estimate of a correct forecast.
Fewer Revisions: With clear goals, pre-production discussions, and execution to match your vision, you should have fewer adjustments after the project. To go through the project without a procedure may result in issues that need more editing and effort to fix.
What is Corporate video production in NYC?
Creating a corporate video is referred to as corporate video production. This normally entails a company deciding on its video goals, preparing a brief, contacting a video production company like Click Play Media, and then the actual video production begins. Corporate video production phases begin with a complimentary creative consultation, which includes our concept for how this corporate video solution may appear visually. This is followed by storyboarding, writing, and video content development through live-action filming, in-studio animation, or 3D animation. What makes corporate productions so fascinating is that a New York, NY firm can make their production their own – and it doesn’t need to have a great budget to have a significant effect on its audience. Click Play Media is a video production company in New York specializing in delivering interesting, creative, and unique films on various budgets.
Why Do You Need a Corporate Video?
Because of its communicative potential, corporate video is the most effective tool to communicate with an audience. Corporations have greater control over the message and develop more engaging content when they use video to promote brand awareness than any other content medium. It is important to have a clear understanding of the purpose of the video before you begin any video project.
What Is the Purpose of Corporate Video?
There are many different types of New York corporate video, but what is the purpose of a corporate video?
- Corporate videos boost brand awareness
- Corporate videos enhance the brand’s reputation
- Corporate videos showcase commercials
- Corporate videos are the most effective technique to connect with your target audience.
- Corporate videos boost engagement.
But why do corporate videos need to be created in the business world?
- Everyone in New York likes to receive information in a variety of ways. While some individuals prefer to read written information on NY websites such as your company’s blog, others prefer visual signals like those found in movies. According to Forbes Insight, 59 percent of senior executives prefer to watch a video rather than read text.
- Corporate videos are fantastic marketing techniques. A corporate film in New York may be indexed by Google as a marketing technique for your company, potentially increasing website traffic and converting more viewers into buyers.
- Corporate videos are simple to distribute. Corporate videos may be swiftly and simply shared by customers and workers online or via a company-wide email account, ensuring that they are seen by the greatest number of people in New York possible.
Corporate videos are intended to be engaging methods to provide information that might otherwise be dull or long-winded if presented as a speech or presentation. Unfortunately, most businesses in New York lack the knowledge and resources that top corporate video providers have, and their videos reflect that raw experience.
Video Production Services
Among the video production services offered by video production companies in NY are the following:
- Marketing video strategy
- Editing scripts
- Storyboarding
- Shoots using one or more cameras
- Professional video and lighting equipment
- Video editing
- 3D and 2D graphics
- Motion graphics
- Color correction
- Subtitling
- Corporate Videos that completely comply with the ADA
- Closed-captioned videos in several languages
- Corporate Video hosting
- Corporate Video distribution
Guidelines for Filming in New York City, NY
It’s important to first determine whether you need an NYC film permit. Allowing others to utilize the municipal property and meet other standards is necessary. All requests for equipment packages, parking for production vehicles, or exclusive use of an area must be granted by the Office of Film, Theater, and Broadcasting (OFTB) in New York. Permission in NY is required to shoot within city buildings, parks, bridges, subways, and tunnels. Contact the OFTB to start the permitting process in NY. You must submit your application, the application cost, and evidence of liability insurance after you’ve determined the permit type you require. A detailed chronology, equipment, vehicle, and scene description must accompany your application. A two-week lead period is required by certain New York agencies. In high season, restrictions may apply. A week or more is required to approve a request. The OFTB’s application procedure concludes with notifying the community. Inform local authorities and citizens of your plans.
Creating Professional Video Production & Strategy
There are many ways to produce a corporate video in NYC, but not all will be effective for your business. Here are some helpful tips to help you create a corporate video in NYC that gets results:
Define Your Video’s Goals
Before you start making videos in New York, you must focus and decide on its goal. This stage cannot be skipped since it determines the rest of the process. Do you wish to provide services, training, or instructions to customers? Will your videos be utilized for marketing or to raise brand awareness? Also, presenting your company to new customers. Everything else must revolve around it once you’ve decided on your videos’ main aim. As you prepare your corporate video production, ensure that every key component contributes to the end goal. For example, if the content is designed to advertise a product, avoid talking about things that may be left for another video.
Emotional Appeal to Buyers
In New York, all consumer choices are emotional – whether to buy or not to buy (and other relevant decisions). Rarely do you meet a rational consumer? Emotional appeal is fundamental to the creation of top and great videos. To properly reach your target audience, prospective clients, employees, or coworkers, you must emotionally connect with them. It works!
Don’t bore your audience with corporate-speak (a few elaborate remarks are OK). Nobody will watch your video if it is too analytical (unless the video is made for the data junkies in your office). Highlighting the benefits of your product or service is instructive but does not help your audience understand why you are the top choice. Attract your audience’s attention by concentrating on customer demands.
Keep Your Script Brief
In video scriptwriting, less is more. When developing educational videos, you may be tempted to overwhelm your viewers with information. Is it possible to explain all this material in 2-3 minutes or longer for training videos? Your videos should only provide essential information. Repetition is not advised unless done tastefully. Repetition used correctly may improve memory.
Here are some suggestions for writing an accurate script:
- Make the script relevant to the video’s overall goal.
- Avoid needless repeats (unless dramatic).
- Eliminate duplication and unnecessary words (these waste time yet have no impact on your audience).
- Use plain language and avoid jargon.
Combine Audio and Visual Elements Naturally
Videos are a blend of audio and image components. Professionally produced, it combines the captivating essence of spoken word with the appeal of visual narrative. Professional video creation may spice up difficult content like new employee training. Record your audio using a professional microphone. This may need a professional production crew. Also, utilize an excellent camera to capture your center subjects. Color schemes (ideally your business colors), video animation, and background artwork (lake, falls, etc.) may all be used to improve visuals.
Have an Interesting Intro and End
If a video does not interest them, 20% of viewers click the back or cancel button within 10 seconds. So you need to grab their attention within the first 10 seconds. Make your opening fun and exciting to catch the audience right away. You may also start uncovering your video’s mystery from the start. It entices people to keep watching. Your video’s ending is as vital as its start. Summarize the video’s main point. In addition, it should provide your viewers with all the information they need. Your conclusion should also contain a strong call to action. Then what do you want your audience to do? Do you want them to visit your website or shop? Do you need to fill a new vacancy? Or do you want them to join? Make this explicit at the conclusion. The call to action might be a voiceover, text, or images. Entice the audience with creativity and intrigue.
Publish Your Video Properly
Use the correct channels to maximize your corporate videos’ reach. Your videos are useless if they cannot reach the intended audience. It’s critical to know your target demographic in New York and how to approach them. Start with prominent video-sharing platforms like YouTube and Vimeo. Include it on your website (websites with videos often rank higher in search engines). If you are new to SEO, you may hire an SEO expert to assist you in making the most of social media. Remember to post your business video on social media channels like Facebook, Twitter, and Instagram. Encourage your fans to share your business video animation extensively on social sites. It will enable your corporate film to reach an unimaginable number of individuals.
Finding a Video Production Company
Before hiring a video production agency in New York, be sure it can offer the content you want. You wouldn’t want to employ an animated video production firm to make a live-action video of your business. You should also check whether the video production firm specializes in your profession since many organizations choose to deal with certain clients. A video production business specializing in filming action-packed sports goods commercials may struggle to produce how-to films for an IT company. Look for a top video production firm in NYC with enough experience, which doesn’t always imply years in business. Young video production businesses in NY often do better work than older businesses that have lost their edge. Examine their full profile and past clientele to discover whether national brands trust them. It’s a creative project; ask to view previous work. Quality beats quantity in New York filmmaking. You want a video production company that consistently produces top and amazing videos that capture viewers.
Are You Ready to Make a Big Change?
Corporate video production is an effective and proven way to get your message across to your target audience. Many companies have embraced this type of video production, making it easy for you to find a great video production service provider near New York. Whether you need corporate video production NYC, or a specific type of video like a testimonial, animated, or product demo video, you will be able to find what you want with a little effort. But don’t worry we’ve got you covered. Whatever your campaign maybe—be it a white paper, a commercial, or something else—you can get assistance from a full-service production agency that’s ready to help.
The bottom line is that you can learn a lot from corporate video experts. By simply hiring them, you can save a lot of money in the long run. So don’t hesitate to contact us for help. Our amazing team of video production wizards in New York will work with you to create a video that is not only beautiful but one that conveys your message engagingly and professionally. We take all the guesswork out of creating your perfect video. We have been trusted by some of the biggest companies in NY to create their online content, so you can be sure we have what it takes to get the job done right. Click Play Media is the best NYC video production company. Our work speaks for itself. Check out our videos, and you’ll see why we are the best.
